Gmail and YouTube add privacy labels on the App Store

Gmail Youtube Marketing News
Gmail Youtube Marketing News

After more than two months of omission to the new transparency guidelines of the App Store, Google published the tabs with the data of the users that applications such as Gmail and YouTube collect.

In December, Apple implemented the Privacy Labels or privacy labels, cards that easily inform users about the data collected by applications. The change even generated a controversy between Apple and Facebook, just when the social media was facing criticism for changes to WhatsApp’s terms of service. However, Google stayed on the sidelines and didn’t comply with the new App Store policies until recently.

From the Gmail application it stands out that it collects the approximate location of the user, their purchase and search history, photos, videos and audios to strengthen the commercial profile that Google makes of each of its users.

In the case of YouTube, the App Store privacy labels show that the video service also analyzes users’ purchase and search history, their location, and even the user’s physical address.

In both cases, the data crossing makes it easy to build a business profile so precise that marketers qualify as invasive.

For now, other Google applications such as Maps, Photos and Chrome still do not show the privacy label requested by the App Store. The data collected by these apps will only reaffirm the thesis that Google knows everything about you.