WhatsApp Business and Business API for companies, what are they, what are their differences, how to use them and why may your business need it? I’ll tell you everything in this article!
In this technological age, there are many ways to organize the management of a company. With the advent of social media and various digital platforms, promoting products and services has become easy. Among these platforms, a relatively new one stands out, it is WhatsApp Business for companies.
WhatsApp Business has become the solution for small, medium and large companies.
What is WhatsApp Business?
The WhatsApp messaging application has not stopped growing in recent years. On February 19, 2014, WhatsApp was bought by Facebook to increase the number of users and currently the application has more than one billion daily users.
It was always a messaging application focused on the casual audience , but everything changed in 2017, when the launch of WhatsApp Business was announced, the free version of the messaging App for Android and Apple, intended for small and medium-sized companies .
WhatsApp for business offers support to businesses with a large volume of messages and includes access to be used with WhatsApp Web. The main function of this application is to improve communication and information transfer between the company and the client , but it is also designed to be used as a means of internal communication for a company .
WhatsApp Business is a messaging application designed to solve the communication problems of companies with customers.
This version of WhatsApp Business seeks to be the definitive solution to all the messaging management and organization problems that every company suffers. The main objective is to reduce the losses of potential customers , which occurred for the following reasons:
- Lack of communication.
How to download WhatsApp Business?
These are the steps you must follow to download this application:
- Download the free app.
- Once downloaded, verify your business phone number.
- You can restore your account if you are just changing phones.
- Establish the name of your company and create the profile following the steps that I explain below.
How to set up a company account for WhatsApp?
Once WhatsApp Business has been downloaded for free for your operating system (available for Android and iOS) and installed, enter your company’s profile settings and perform the following steps:
- Enter the name of your company.
- Details the exact location of the business.
- Place the link to your company’s website.
- Establish the services or products offered.
- Details customer service hours.
Once the profile is completed, it will be easier to find potential clients. But you must be strictly careful when placing the name of your company, since WhatsApp Business as a security mechanism, avoids subsequent changes of company names, once it is established.
How to verify your company in WhatsApp Business?
Currently, WhatsApp is only implementing a pilot program for the verification of a limited number of companies , which are participating in the program. When a company has their account verified, a green badge appears next to the contact’s name.
This badge lets customers know that this account is from a company verified by WhatsApp. This is done in order to prevent business identity theft and scams .
How to get an official company account?
When creating your company account, you may notice that one of the following options will appear:
- Standard company account.
- Official company account.
It is not possible to pay or request an account change. Currently, only a small group of companies have an official company account.
To obtain these types of accounts, several factors are used. The most important is to determine if an account belongs to a company with a recognized brand .
How do customers access your WhatsApp Business?
Customers do not need to download WhatsApp for companies , with the conventional application the client adds the company contact, as if it were a normal contact. They can then start a conversation with the business contact.
In the process, WhatsApp details that this contact and that chat belong to a company account.
Advantages of WhatsApp Business
The WhatsApp Business application emerged to help in the management and organization of communication between companies and customers. Therefore, using this App gives you the following advantages:
Welcome message automation
You can set up automatic responses for customers who are contacting your business account for the first time. To automate messages, it is recommended to use WhatsApp in the web version, where it is easier to manage automatic messages.
WhatsApp for companies offers many advantages for the management and organization of communication with your customers.
The character limit to use is 200 and you can add Emojis . This message is sent when your customer contacts for the first time , but you can also configure this message when 14 days or more pass without interaction with customers, for example.
Absence message automation
This option allows you to create absence messages that are sent when you receive a message at a time when you are not available (the time established in your business account profile).
This message is 200 characters maximum and is only sent if your phone has an internet connection.
Quick message automation
To optimize time, WhatsApp Business allows you to send quick messages, previously saved. To use them you just have to write a word or a character, which will be completed automatically .
For example, typing “/ thank you” will automatically enter a “thank you very much for your inquiry.”
WhatsApp Business incorporates analytics
It is still a feature in development, but it allows you to view basic data , for example, the number of messages sent, received, delivered and read.
Diffusion function and labels
If you have an update or important news, you can send a message to all your contacts (up to a maximum of 256 people).
Also to better organize your customers , you can use labels . They are useful to filter the chat according to needs. WhatsApp comes with default labels, but you can add whatever you want.
Create product catalog
You can create a catalog about the products or services that your company offers and send it en masse to your contacts.
Synchronization with WhatsApp web
Depending on your needs, you can take advantage of WhatsApp for business and all its advantages, when you use WhatsApp web. Therefore, you do not need to be tied to your phone to manage your business.
You can use a landline
If you don’t want to use your mobile phone number, WhatsApp Business offers the possibility of using a company landline number .
This will allow you to keep your personal WhatsApp account on your phone and at the same time run a WhatsApp account for business registered with your company’s landline number.
The function of WhatsApp for business is to improve communication between customers and your company. It also favors the acquisition of new clients and the execution of sales.
But a misuse of the functions can lead to the closure of the account. WhatsApp does not allow the mass sending of messages without segmenting and without any specific function. This can be considered as SPAM messages and violates established regulations.
Differences between WhatsApp and WhatsApp Business
Both are messaging applications, but they have notable differences. They are between them:
Different profile and same interface
After you have created your company profile, you will notice very few differences in the interface. There are the same sections of stories, chats and settings, but this is where the differences between the two applications are.
The first noticeable difference is the logo. WhatsApp Business has the character B that replaces the phone icon within the conventional application logo.
Although WhatsApp Business and WhatsApp personal are two messaging applications, they have many differences.
When a customer receives a message from your account, they will be notified that the message came from a business account. This notification is in the form of a small alert in the chat.
Description of your business
You can create your company profile by adding essential details , such as your company address, description of the services or products you offer, working hours, contact information, web pages and email addresses.
Automation of responses
As I mentioned, WhatsApp for companies allows you to automate various types of messages , welcome, absence and quick response, for the latter, you must use the forward slash (/) and you can use all quick responses.
A useful feature built into this messaging app is being able to easily start a chat with your clients. Customers don’t need to save your account number, you can use the short links option to start a conversation.
Differences between WhatsApp Business and WhatsApp Business API
I already explained to you previously about the advantages of WhatsApp Business for companies, it is the ideal application to manage messages and communication with your customers, but there are other options that you can use to further improve the advantages offered by this application.
But there is a problem, few companies can make use of these additional advantages, which are presented when access to the WhatsApp Business API is granted .
This API allows you to access the WhatsApp code and modify it in relation to the needs of the fortunate company, because only a little more than 90 companies worldwide have access to the API.
In general, WhatsApp Business has everything you need to manage communication with customers in a professional way. But there are small exceptions, such as those that occur with the largest companies in the market.
If you consider that your company can use the WhatsApp Business API, you only need to request access to the code . WhatsApp is very strict on this issue. But there is the possibility of requesting the services of an external company.
These types of companies are certified providers of WhatsApp business solutions, which will help you in the administration, filtering and labeling of your WhatsApp Business account for companies.
Which one should you choose?
You must be thinking about using the WhatsApp Business API, but are you sure you really need it? You must consider several aspects. The reason for the existence of this API is to help large companies in managing communication with customers.
For small and medium businesses, WhatsApp Business is all they need. You don’t need to request the API if your business isn’t considered large yet .
Should my company use WhatsApp Business?
WhatsApp has become one of the most used applications on the planet, it has several billions of active users daily and is currently an advantage for companies. These are some reasons to consider if you want to use WhatsApp for business:
- Does your company have the ability to manage another platform? The safest thing you should be promoting your company’s services on Facebook or Instagram, consider if you have the ability to use one more platform.
- Will your clients communicate with you through WhatsApp? Many people may consider it unprofessional if a company uses WhatsApp Business, because they can confuse it with conventional WhatsApp.
- Will your company benefit from the advantages of using WhatsApp for business? The answer to this question will depend on the services and product offered.
- Can you get the number of your clients? This is a question you should ask yourself before using this application.
You should analyze if your company will benefit from using WhatsApp Business for companies.
WhatsApp Business is a modern solution
There is no perfect way to organize, manage, monitor a business and its interaction with customers.
But there is no shortage of solutions and as I explained to you, WhatsApp for companies is one of the several solutions in communication with your customers.