The communications giant adds Animal Planet, HgTV and Discovery Channel to WarnerMedia. The announcement was made official today.
The US telecommunications giant AT&T announced on Monday the merger of its subsidiary WarnerMedia, which owns CNN and HBO, with the Discovery group, creating a giant that could compete with streaming platforms such as Netflix and Disney+.
When the deal is completed, AT&T will receive $ 43 billion and its shareholders will have 71% of the new company, while Discovery shareholders will have 29%.
In a joint statement, the merger was described as the creation of “one of the biggest global players in streaming.”
The deal combines “WarnerMedia’s premium entertainment and sports and news products, with Discovery’s leadership in international and non-fiction entertainment, as well as its sports businesses, to create a leading, autonomous global entertainment company,” says the release.
The merger will create a competitor to market leaders Netflix and Disney+, as well as Amazon Prime Video and Apple TV, which have seen their subscriber numbers increase during the pandemic.
Discovery, whose portfolio includes Animal Planet, HgTV and the Discovery Channel, has a market value of $ 16 billion and an enterprise value of $ 30 billion. Likewise, with these signals it reaches 88.3 million homes in the United States.
AT&T bought Time Warner, later renamed WarnerMedia, in 2018 for $ 85 billion.
The American giant already hosts some popular brands in the entertainment business such as HBO, HBO Max, CNN and many more through its WarnerMedia division .
Faced with a new economic model, without advertising and with monthly subscriptions, several groups seek to strengthen their offer to maintain their stature in a market as competitive as that of entertainment in the United States.
AT&T, the first cable operator in the United States and second mobile operator, launched its own streaming platform HBO MAX in 2020, and Discovery its own, Discovery+, at the beginning of the year.
“The new company will be able to invest more in original content for its streaming services, improve programming options on its pay television networks (…) and offer more innovative video experiences as well as more options to viewers,” highlighted the two groups in Monday’s statement.
The projected turnover for the new giant is about $ 52 billion by 2023. The merger project foresees savings from synergies of about $ 3 billion annually.
The new company will be led by Discovery President David Zaslav.
For Richard Greenfield, analyst at Lightshed Partners, “in today’s media environment, you have to be large enough in a specific market to be both large enough and agile enough to adapt to technological changes and achieve significant space in a landscape. dominated by platforms”, as expressed in a blog post.
AT&T had already sold the streaming platform specializing in Japanese animation series Crunchyroll to Sony at the end of 2020 and announced in February that it was transferring part of DirectTV to the investment firm TPG.
The merger with Discovery will allow AT&T, with a debt of 169,000 million dollars at the end of March mainly due to numerous acquisitions in the media, to strengthen its finances a bit.
In the stock market, the shares of both companies rose in the first exchanges, AT&T gained 4% and Discovery 6.7%.