Business News Cultivate the Organizational Culture in Your Company

Cultivate the Organizational Culture in Your Company


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According to the survey ” Powering a People First Culture “, 51% of those surveyed say that their main motivation to stay within a company is their co-workers, regardless of their position or hierarchy. This means that business culture is increasingly seen as a turning point to enter or stay within an organization. 

That’s how important it is and here we tell you everything you need to know to start promoting it within your company and among each of your collaborators. 

When does a successful organizational culture emerge? 

Types of organizational culture

There are no specific types of cultures, each company will have one in particular and the relationship that is formed between employees will be unique. What we can define are styles of corporate culture that can lead to types, but there is not necessarily one or the other. There is no one style of organizational culture better than another, it will be adapted according to the needs of your business and the people who work there, as well as the type of culture that its leaders want to achieve. An advertising company will have a very different organizational culture than an investment one. 

 Results-based culture

These types of companies have a focus primarily on goals or numbers. They generally observe metrics and their behavior or decisions are made based on numerical objectives and achievable goals. Retail companies rely heavily on results to guide their goals and meet objectives. All the actions you take will be based on that.

People-based culture

They are organizations that focus on the skills and professional development of people. StartUp is organizations that see their potential in people and try to grow their business from there. The organizational culture is more focused on the most important asset: the collaborators. They care that the people of the organization develop their main qualities and skills in order to improve their commitment to the company, the climate between the areas and establish an organizational culture focused on people. These organizations can generally be observed in those younger generations, especially those that were created or are made up of many millennials. 

Hierarchy-based culture

These organizations are based on ranks or jobs. Actions or decision-making are clarified in directories, they are taken by senior positions or team leaders. In these types of companies, the hierarchy is very important. This style of culture can generally be observed in public companies or very large organizations, where several people work. To compensate for the hierarchy, you have to develop other skills that allow you to balance the bureaucratic system and the management of people within the organization. 

Horizontal culture

It refers to those companies in which the boss and the people who make up his team have equal treatment, without hierarchies. It is understood and respected that there are leaders in project positions, but communication remains just as fluid between everyone. Closeness is one of the engines of this style of organizational culture, where one can relate to the boss in a reliable, professional and clear way. Generally, this type of culture belongs to small companies, organizations created by entrepreneurs. Most of these companies are based on younger generations who have a more horizontal look at companies and prioritize people before positions or job ranges. For example, 

Generational culture

This type of organizational culture is based on the generations of people who work in the company, for example: a millennial generation will cause many more changes in the company compared to an organization that predominates collaborators between 50 and 60 years. This does not mean that one or the other is more productive, but that the culture will be different and the way in which decisions are made or people communicate within the company will vary. One may be more liberal and the other more conservative. 

And … how do I become successful?

Success cannot be achieved without first having understood how organizational culture is composed and built. The secret to being successful is knowing how to align the company’s objective with the culture within it. Achieve a balance of the vision, mission and values ​​of an organization with the objectives and goals of the business. To have a successful business culture it is very important to consider the internal communication of a company. No matter who makes the decision, the important thing is to incorporate everyone in the process and that people feel considered. In addition, teamwork must be promoted and good leaders are sought to guide employees towards the objectives of the company. Whatever culture is in the organization,

AdMirror Staff
The Advertiser Mirror Staff (AdMirror Staff) is a group of marketers and advertisers who love to write the latest news about politics, business, money and stock markets in the world.

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