CUSTOMER SATISFACTION: THE GOAL OF YOUR STRATEGY
Although the above statement may seem obvious, today, there are still too many companies that only have eyes for their bottom line and do not care about others who are of the utmost importance for the success of a company.
In particular, there is one indicator that should be considered a priority: customer satisfaction.
In fact, customer satisfaction must be at the center of the company’s strategy.
Why? Well, because customers are the heart of your business!
Without customers, no sales, no revenue (and therefore a catastrophic bottom line).
There are multiple possibilities to increase customer satisfaction: intuitive navigation, purchase assistance service ( click-to-chat, product recommendations, customer reviews, etc.), free delivery or even implementation of programs, loyalty programs (discounts exclusives, private sales, gifts, etc.).
The ultimate goal of customer satisfaction is to convert your visitors into buyers and also retain your customers (current and future).
CHANGE YOUR METHODS OF INFORMING THE CUSTOMER: THE IMPORTANCE OF THE NEWSLETTER
How to create QUALITY NEWSLETTER?
One of the most important points is to keep the customer informed of the news, new products and promotions of your business.
Doing it correctly will mean new sales and increase your turnover. Making a mistake will lead to the loss of interest from your customers.
That is why it is essential to follow strict rules when creating quality newsletters.
Segment your audience and send them personalized campaigns
You can segment your subscribers into different groups and send each group different email content. You can group them by level of engagement (often, sometimes, rarely, and never) to send them content that reflects their past interactions with their emails.
Survey your audience
Include a survey in your emails asking subscribers what kind of content they want to receive. Even a few answers will help you divide your audience more effectively.
Some subscribers probably just want to know about discounts and sales. Others may want to know about new products.
Some want frequent messages; others, not so much.
The importance of subject lines, submission time, and content
They are three fundamental variables to achieve engagement in Newsletters.
Subject line: Your subject line is your first impression on readers. Unless you can make a compelling presentation to subscribers in a few words (which is harder than it sounds), your email will go straight to the trash. Experiment with humor, conciseness, emoji, and urgency in your subject lines.
Shipping times: What is the best time of day or day of the week to send out a newsletter? The exact answer may depend on your subscribers, so try to find the highest open rates.
Content: we will go deeper into this in the next point, but as a fundamental rule: look for the content your customers expect with many images or with many copies; Short, pleasant sentences or long texts full of paragraphs?
Avoid saturating your newsletter with text
Many companies have an outdated concept of what it means to send out a “newsletter.” Years ago, a newsletter sent to someone’s home was in a format similar to a small newspaper, with a lot of text and maybe a few photos.
Today your customers are not going to waste time reading. Don’t make your newsletters wordy or difficult to read.
Consider packaging your message within a photo. Few words … and to the point !.
(If some of your subscribers enjoy reading longer updates, segment them, as they are not your typical reader.)
Take care of the format in which you send your newsletter
Overall format is an important consideration for your newsletters. You need to ensure that your newsletter is easy to read, branded (with your brand colors and/or logos), and mobile-friendly.
Make your call to action clear
Your call to action should be a simple and clear request. Maybe it’s, “Buy now!” or “Redeem your discount” or “Take this 1-question survey”, but readers need to understand exactly what you want from them in each email.
Audit your subscriber list
If your open rates, engagement rates, and other metrics are low, there may be a simple solution: Make sure to send your email to the people who want to hear from you.
… And a fundamental advice
Avoid sending massive email messages.
If you wish, you can send emails to subscribers asking them to confirm that they want to receive your newsletters. You may end up losing subscribers overall, but those you retain are much more likely to engage, read, and participate.