A content plan is an information creation and management strategy that must be associated with your brand or company. Planning your content will help you capture the attention of your target audience, arouse their interest, win them over and finally turn them into a customer.
A good content plan must have:
1. Define the audience
A good strategy to define your audience is to divide all your audiences into groups and then be able to analyze the interests they have, the preferences they have, which channels they prefer or what type of content they like.
2. Set goals
It is a very useful exercise, since only if we know where we want to go can we draw a route to reach that destination.
3. Come up with a strategy
In order to devise a good strategy we must answer the following questions; where we are, where we are going and how we are.
4. Plan formats
5. Schedule the contents
Programming the contents is a highly recommended task to maintain a good organization of your content plan. With good programming we will achieve better results.
6. Think about diffusion
7. Monitor performance
It is no less important to monitor the performance of the content plan. For this, it will be very important to identify the KPIs, that is, the key performance indicators. Thus, we can know the status of our content plan.