To promote your business on the Internet effectively, in addition to designing your website, it is necessary that you define the most suitable promotion scheme to attract traffic and invest in this service.
Every time someone approaches our firm with the intention of knowing what to do to promote their company on the web, our advice is invariably the same: “The success of a project of this type essentially depends on three actions key: research, scale and invest .”
If you want to promote your business effectively, the first thing to do is understand how the Internet promotion system works, since all decisions you make in your Internet Marketing project will depend on the level of knowledge you have about this matter.
Take special care not to fall into the mistake made by so many companies in our country, of limiting your strategy to the mere creation of a web page, hoping that with that single isolated action your company will magically capture all the business opportunities that occur in network.
Know the role that Google plays
There are millions of people, both providers and consumers, who travel the Internet day after day. These two large groups, the set of those that require the products and the set of those that provide those goods and services, have business meetings all the time and the search engines are responsible for making the connection between both groups.
As you probably already know, the main mission of a search engine, such as Google, is to provide the user with links to web pages, images, videos and other types of content in response to a search request. On a purely commercial level, the function of a search engine is to connect consumers with suppliers.
So, if you want to promote a business on the web, it is essential that the products and services that your business offers can be easily located through a search engine, otherwise it is as if your business did not exist. “Getting found online” is a priority for many entrepreneurs around the world, referring to the need to be located through a search engine.
The key to the success of your online marketing project does not lie only in the creation of a functional and attractive web page, as almost everyone thinks, but rather in the implementation of a promotion scheme that allows your web page to be localized with some ease for your potential customers.
Scale the project at the managerial level
Once you have become aware of the need to be in search engines, the second important action is to scale the project to a managerial level.
We are talking about promoting your business, not an activity as simple as buying the stationery of the month. If you delegate the responsibility of creating and implementing an Internet Marketing strategy to an attendee, you will surely miss the opportunity to learn the ins and outs of this new marketing system and the decisions you make will most likely be based on incomplete information.
Both the general management and the main managements responsible for the sales and marketing of the business, must be directly involved in the project. Only in this way, they will have the opportunity to correctly evaluate the different offers on the market and select a solution that allows them to fulfill their main objective, which is to promote the business.
Invest in a total solution
Allocate sufficient resources for the project. No advertising campaign that you hire for your business can be free and Internet marketing is no exception. In fact, the most expensive service that you must hire to position your business on the Internet is precisely the one corresponding to the promotion of your website, not its design.
When defining the financial resources to be allocated to the project, take into account that a high percentage of companies do not hire the search engine promotion service. If you have defined your investment budget based on an investigation of what other companies have invested in your project, it is very likely that these resources are not enough to execute the entire project.
Website design is an important piece of an Internet marketing program, but it is not the only thing to invest in. If you want to promote your business on the Internet successfully, it is essential to dedicate much of your time to properly define the promotion scheme that will be used and allocate sufficient resources to carry out this activity.
There are several options, but the most natural solution to promote a website is search engines, who offer essentially two promotion schemes: paid ads (SEM/search engine marketing) and natural results (SEO / search engine optimization).
Before you start investing, check with your marketing agency which of these two schemes is the most suitable for promoting your business.