Working as a booker (that is, being the person responsible for the professional avatars of a bunch of young faces called to be models by the work of a stunning physique and the grace of an enviable face) is far and far from what we see in television series like 90 -60-90 Diary of a teenager
who wanted to be a model.
Its name comes from the fact of being in charge of making the bookings, or intermediation when hiring the models. The booker who commands the most in that macromesa that is the agency would be the Headbooker. And no, you don’t have to be chairing it. You just have to look at who has the most bad face,
although deep down he is the most cuddly person, during work hours he will never let you see him to recognize him.
If your dream is to be the discoverer of the new faces that will climb the most recognized catwalks, to be the arm on which top models lean when they are accompanied to large events and to make marketing an art, read on to learn in depth the requirements and virtues that will lead you to be a great booker.
1. AESTHETIC TASTE
That with which you are born or not born. Or so they say. So that we understand, it would be something like the ability to detect beauty above the common beauty, innate salero front of a camera, charm, physical elegance (although when the model open disassemble mouth a myth) … Lo which in the language of modeling they call charming, which would be a sum of the same, but in English it is better. Being able to imagine who is worth being a model.
2. HAVE MEMORY
You will need to retain information at lightning speed from conversations that you will have in the same day with photographers, stylists, makeup artists, other bookers, models, travel agents, casting directors, apartment owners, the names of the models (yes, those names facilites such as: Anna Vinkiskaya, Inga Chofrovistova or Lora do Carmo Santos Oliveira) …
Ah! And don’t forget the order of your obligations. To do this, it is best to get hold of a notebook, write down and later cross out. A notebook is always a good gift to make a booker happy. Take note, models-that-you-want-to-keep-your-bookers happy and stop bringing them typical sweets from your countries of origin that, although they are not in front of a camera like you, bookers work in fashion, and in fashion thinness is a plus. Everywhere you look.
3. KNOW HOW TO LIE
Usually. For the sake of humanity. Also so that the shift model does not continue calling 500 times a day to find out if the option of the German catalog for which they will pay the equivalent of ten months’ salary (of common mortals), continues on (that is, it is in force ). Or so that a client never gets to know that the model they wanted to hire is right now firing the competition’s campaign.
In short, that you understand that lying is not frowned upon, but that it is necessary and should be used intelligently, that is, always hand in hand with point 2.
Up to the maximum exponent. Because you will have so much to endurerrrrrrrr …
5. EAGLE VIEW
This time not to capture the so-called new faces in the McDonals on duty in which every aspiring Kate Moss claims to have been discovered, but for something more important: to perform the clipping, or what is the same, the work they do aspiring future bookers -something like booking scholarship recipients-, to collect the images showing models represented by the agency in any paper or digital magazine.
6. NOTIONS OF PHOTOGRAPHY
It is not about being the new Mario Testino, but every two by three you will have to submit the models to an impromptu photo session to update the material in its most natural state: without makeup (only a touch of mascara and a bit of rouge), hairdresser, or Photoshop, that great creator of parallel realities. Something that used to be done with Polaroids and has now been digitized.
7. CHILDHOOD ENDOWMENTS
To take care of these young promises of the catwalk, many of them, as they say, just weaned.
8. TOTAL AVAILABILITY
A reliable source to know if you have already become a real booker is the telephone: if the agency has provided you with a line to reach you at any time, congratulations, you are already one of them!
And yes, at any time means at all hours and days of the week. Because, did you know that in Territorio Moda Saturdays, Sundays and August are a lie? Here you always work, whenever you play.
9. THAT YOU LIKE… THE BUSINESS
It is not worth that you like fashion, go shopping a lot and accumulate bags. Only if you like business, running careers, negotiating fees or taking care of little people, and you have the ability to lose your nerves to put them back together in a minute, can you deserve to be in an agency. And what is more difficult still, to maintain you.
10. STYLIST / HAIRDRESSER / MAKER
When a new face enters (the intern of the models) it is unlikely that she will be saved from being subjected to a 360º change in terms of styling, hairdressing or makeup. Goodbye to the tracksuits, the spanning highlights or the eye made up a la Sara Montiel. Models are a rare bird who dress, interact, look, walk and breathe differently. And the booker takes care of it.
The world of fashion speaks in English. Oh Yes! Haven’t you noticed until now? Russian, Czech, Brazilian, American, French, Spanish models … they all need a common language.
Although sometimes they prefer to pull their hair. Let’s get started !! Lesson 1: casting, request, fitting, call back …
A lot, a lot and all the time. To convince a client to choose a certain model. To talk to one, two, three, twenty-eight models, reminding them where the casting is and what they should wear as a styling. Also to put up with all the heavy people,
including myself, who pass through the office for various reasons. And so on all the time. When you are a booker you will spend the whole day talking.
13. LEFT HAND
Order, neatness, manners, professionalism, guidelines that are expected of a model and that the agency transmits with the left hand. And well, also to put in their place everyone who goes crazy, be they a model or a client. Let’s say that a little genius won’t hurt to get things back on track.
Not necessarily at home or in your personal life, but in order to structure the daily, weekly, monthly or annual agendas of both the models who are in the city at that time and those who may come in the near future or already. are on the way. Do you remember those schedules we used to do at school? Well, something similar, but in a big way.
15. THE GIFT OF SELECTIVE DEAFness
You are going to have to pretend that you have not heard the atrocity that the model-loqui who is in every good agency or the histrionic stylist who works in a very important magazine has released. Did I say that on the television series they exaggerated? What goes, what goes … reality is always condemned to surpass fiction.
16. SENSE OF HUMOR
Because it doesn’t hurt anyone and it helps to pass bad drinks that later become anecdotes: «Uy, uy, uy…. look at how bookers laugh at what almost brought about the end of the world of Mayan fashion
that would have been “boho-chic maya”, of course.
Play the role of friend / enemy, be the mother / father, confessor / redeemer, and if necessary, practice sporadic psychiatry without exceeding the recipe beyond a lime or Cola Cola Light.
Big problems among the models are: “My roommate has more castings than me, why?”, “I have broken a nail, am I going to die?”, “Give me more pocket money (cash advances to have liquidity) that I do not have for
a new bag the subway »,« I no longer want to be a model »(something always happens when they confirm the Chanel show),« I have had a fight with my boyfriend who is 17 years old and lives the other side of the planet and that right now is a drama that freaks him out and I’m going to go to all the jobs with dark circles that touch the ground “,” Do you want to change my look to destroy my career? ” (for a simple cut of bangs), «I want to go to my house in the Russian steppe (but beforehand could you give me more pocket money? to buy some gifts?) »,« there was a lot of traffic and I haven’t gotten to work »(you left last night, you fell asleep and the whole booking knows it because you uploaded it to Instagram),« that job doesn’t interest me »(you’re leaving on vacation with your boyfriend now that you’ve caught a rich man)… In agencies there should be a couch.
18. TRAVEL AGENCY
As if it were a tour operator: trips, hotels, drivers (which is how the driver who will take the model from one casting to another, or from work to the hotel is called in the world), explanatory maps …
19. PLAY TO BE RAPPEL
“You can be a great model” is a very common phrase that a booker will pass on to his girls to give them confidence. But please, don’t let the model take it too seriously. They only play at being Rappel, because that you never know until it happens.
20. AND FINALLY …
Have a parallel world to the agency, to be able to be a person. That your friends are not models (at least, not all), that you can delegate to a team of other bookers and that you can allow yourself to turn off the phone line some other weekend. Because fashion hooks, but it doesn’t have to kill.