An infographic is a graphic representation that supports information and allows it to be translated into something that everyone can understand with the naked eye. It is an incredibly useful communication tool, since having a visual format, it is processed by the human eye much faster.
In addition, we are 80% more likely to remember a graphic representation than a textual or oral one, and we also have a better predisposition to believe it! Come on, well thought out and executed infographics can elevate our message and better connect with our target audience.
What is an infographic for?
An infographic is a graphic representation that aims to explain or summarize information, combining icons such as images, graphics, etc. with descriptions, narratives, interpretations and data. They are visual interpretations of the texts themselves and are more attractive to the reader.
Although graphics have an existence that dates back many years, infographics (from English, information graphics), have revolutionized design, especially in the journalistic and editorial field.
Fundamentally, your job is to simplify and represent information that is difficult to understand simply by reading the text. With a simple glance, we can capture what the text explains to us, making the given information easier for users to understand, assimilate and remember.
No matter where we look, there is visual information that demands our attention. Effective and immediate communication through visualization will always be easier than through long texts of complex assimilation. And it is that, long before understanding the written language, a child is able to associate a graphic and its meaning.
For all this, infographics are an essential element when it comes to providing information quickly and reaching our users. Thus, we comment on these 5 reasons why you should include infographics on your blog or social media.
5 reasons to use infographics
- They help capture the user’s attention. It will allow you to highlight your posts and articles for their visual appeal, since they have great potential to capture more and better the attention and interest of the user than plain text. Also, if you get your infographic to offer quality information, you can get the reader to read the accompanying text.
- It allows to assimilate the same information as the text in less time. Given the intoxication of information in the online medium by the use of content marketing strategies, it is essential that the user captures our message spending as little time as possible. Thus, infographics emerge, with the aim of summarizing and explaining the same information as a text but saving readers time.
- Increase traffic and visibility. By creating infographics that attract the attention of the user and interest them, this causes consumers to remember you, you will generate more possibilities when it comes to increasing your readers, thus impacting on an increase in visits and traffic to your website. Consequently, this will lead to a better SEO positioning in Google.
- They allow increasing the time spent on the web. Sometimes, visitors to your website, simply by seeing text without any type of graphic or visual element, leave the page without even reading a post. In this way, by including infographics in your publications, you will increase interest in the information you are providing, and the user will increase the time spent on the website. In addition, you will decrease the bounce rate thus improving your SEO positioning.
- They will improve your brand image. It is a powerful branding tool, since, as mentioned above, if you create highly visual, attractive and quality content, your readers will share this information with other users. What your readers are doing, basically, is giving your brand more visibility.
Key elements of an infographic
- The content will be key. Quality content relevant to your target audience is one of the fundamental premises for infographics to be an effective tool. If the information you provide does not interest the user, due to a very good design that you use, the message will not reach the reader.
- A good headline will grab attention. The title is one of the first elements of the infographic that the reader sees, so it has to be attractive and original. You will have to prompt the user to read the post, so a bad title will make your infographic not work.
- The brand should appear on the graph. It should appear as the editor of the information and it is a good place for them to access you through your logo, your contact information and your sources.
- Design is also an element to consider. It has become clear that attracting the attention of your user is one of the main objectives when using this tool, so if in addition to good content you offer a well exposed and beautiful design, you will achieve your goal.
An effective tool for making infographics: Canva
Canva is an online design tools website. It offers a wide variety of templates for charts, posters, etc. And also for infographics. It provides us with design ideas and makes our work easier, with the important advantage of not having to create the infographic entirely from scratch. Additionally, you have the option of adapting your work to web design or to print or graphic media.
You don’t have to be a professional graphic designer to create a perfect infographic. Upload images and drag them onto your template. Order and structure your texts, choose fonts and attach shapes. Access the more than a million images, fonts and graphics that you can find here. Enjoy all its free services with which you can make great designs.
An infographic can help us improve our content marketing strategy because it has significant advantages over other formats. Well constructed, it simplifies the information we want to communicate and makes topics that a priori can be complex to understand more accessible. It is a resource that is easy to share through social media, mail, etc., so it lends itself to viralization.
Nowadays, when we all suffer from an excess of information – we receive 5 times more information than 30 years ago! – it is really interesting to have a resource on hand that favors the retention of content.
In addition, infographics, developed in line with our brand or with what we want to convey, allows us to add value to our visual brand universe or our identity.
How can we classify infographics?
Infographics can be cataloged according to various criteria. We can organize them, for example, according to your intention. We find within this classification the commercial infographics, which show the properties of a product or service and the needs it covers for its promotion; storytelling infographics, which tell stories with the purpose of arousing emotions and creating bonds; educational infographics, focused on bringing information to the user in the most accessible way for their understanding, etc. Within this classification, we can find infographics that have more than one purpose, so there are countless types.
We particularly like to classify infographics into three large groups based on their format:
- Static infographics. They are graphic compositions whose elements are fixed and contain from the beginning all the information that you want to include.
- Dynamic infographics. They are presented in video or gif format.
- Interactive infographics. All those that allow us to interact with the content that is displayed.