Facebook and Instagram add features for LGBT pride month


The social networks Instagram and Facebook announced their news to celebrate LGBT Pride month that takes place in June, including new stickers and hashtags for Instagram, as well as a new Pride logo for Facebook

Currently, more than 25 million people on Facebook in the world are part of at least one of the 34,000 public groups that support the LGBT community.

There are also almost 100,000 Instagram accounts that use the rainbow flag emoji in their biography, and worldwide, more than 2.5 million, as reported by Facebook in a statement sent to Europa Press.

To support these communities, Instagram introduced six new stickers illustrated by three creators from around the world: @yallaroza from Canada, @lebassis from Brazil and @madeby_ari from Germany.

These stickers, accompanied by the hashtag #ShareWithPride (share with pride), collect topics that are part of Pride. Among them joy, nostalgia, self-love and community. This year’s stickers seek to include non-binary, asexual, trans, and gender fluid members as well.

Instagram and hashtags

Instagram also partnered with GLAAD to update the 2020 list of the most popular hashtags used across the LGBT community.

When used in a feed or story post, these hashtags will display in a rainbow gradient. Also, when used in a Story, the ring will turn into a rainbow as long as the photo or video is active for 24 hours.

Likewise, Facebook collaborated with Berlin artist Jasmina El Bouamraoui (EL BOUM) to create this year’s Pride logo for their app. Vibrant colors, blocky shapes and different textures are used to highlight the authenticity and confidence of each character.

Features are rounded out with new Pride-themed avatars for the feed and Stories in the Facebook app, as well as a dip into the #Pride hashtag to help people discover Pride content.