Hollywood producers and movie stars have teamed up with the Humane International Society to produce the film “Save Ralph,” a powerful animated short against animal testing for cosmetics.
The Humane International Society released “Save Ralph,” a film featuring a talking rabbit named Ralph, voiced by Taika Waititi.
The script behind a tragic story
In the film, Ralph is interviewed for a documentary that depicts his daily life as a “tester” who “works” for a toxicology laboratory.
In a later part of the video, Ralph is shown torn and badly injured, as well as weak due to tests carried out in the laboratory. Ralph looked terrible too, his eyes red and his back hurt too.
Ralph says in the video, “I’d just like to tell anyone out there who is still buying animal-tested cosmetic products like eyeliner, shampoo, sunscreen, just about everything in your bathroom: Well, without you and without the countries that allow animal testing, I would not have a job. It would be outside, in the streets, well, not in the streets, more like in the field, I think. Like a normal rabbit ”.
Hollywood stars Taika Waititi, Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff and Tricia Helfer participated in the production of the film.
Meanwhile, writer-director Spence Succer (known for The Great Showman) and producer Jeff Vespa (Voices of Parkland) teamed up with puppet maker Andy Gent’s Arch Model studio to bring to life Ralph, the testing rabbit.
Tackling the “painful and annoying issue of animal testing”
According to a press release from the Humane International Society, the campaign aims to address the “annoying and painful subject of animal testing in both original and unexpected ways – using the story of a rabbit to shed light on the suffering that countless other rabbits and animals go through that are going through these horrible tests right now in laboratories all over the world.
The animated short film will also be released in various other languages such as Portuguese, Spanish, French and Vietnamese.
Rodrigo Santoro, Gad Elmelah, Denis Villeneuve, George López, among others, will do the voices of the characters for these languages.
Humane International Society President Jeffrey Flocken said that “Save Ralph” is “a wake-up call for animals that are still suffering from cosmetics, and now is the time for us to step forward together to advocate for the abolition of these practices worldwide ”.
“Today, we have abundant and reliable approaches to the safe production of these products, as well as to assure all consumers of the specific provenance of each product, so there is no excuse to make animals like Ralph suffer to test the safety of cosmetics or their ingredients, ”added Flocken.
The importance of consumer support for these campaigns
Meanwhile, SHI’s campaign manager for ASEAN, Aduane Joseph Alcántara highlighted the importance of consumer support to end animal testing for cosmetics. He noted that for 2019, a poll commissioned to Ipsos by the Humane International Society found that 93% of the people of the Philippines and on average 87% of the citizens of the ASEAN region supported a ban on cosmetic testing on animals.
“The #SaveRalph public awareness and activism campaign is aimed at showing the terrible suffering that animals endure during testing,” Alcántara added.
“Save Ralph,” he said, should remind legislators that “we need robust laws that prohibit animal testing because no animal should suffer and die in the name of beauty.”
SHI said the campaign has targeted 16 countries including Brazil, Canada, Chile, Mexico, South Africa and 10 Southeast Asian nations.
Meanwhile, 40 nations have already banned animal testing for cosmetic production. SHI and its partners were very important in achieving the prohibition of this type of tests in India, Taiwan, New Zealand, South Korea, Guatemala, and 10 states of Brazil.
The practice is also prohibited in Turkey, Israel, Norway, Iceland, Switzerland, and in the states of California, Illinois, Nevada, and Virginia in the United States.
A topic of corporate social responsibility and good business public relations
Ending cosmetic testing on animals has become not only a topic of ethical discussion, but of great importance for companies’ public relations, as it is increasingly easier to trace the origin of products And to the extent that consumers have access to products that are not tested on animals, companies that continue these practices risk being considered outcasts in the marketplace and increasingly overlooked by consumers. conscious.
Over the past few years, many more topics have become an integral part of the discussion of good business practices. Corporate social responsibility, a way of evaluating the social, human, environmental and ethical impact of companies around the world, has made issues such as animal abuse, laboratory tests, climate change, work environment, equity of Gender and other topics are increasingly present in the codes and in the declared philosophy of the companies.
Companies such as Avon, Natura and Mary Kay have been pioneers in the fight against the elimination of cosmetic tests on animals. Companies that can prove the traceability of their products and that these have been produced in an ethical way increasingly have an advantage in the market. With a more aware public and more regulations in place, it is highly likely that animal testing will soon be a thing of the past.