What is E-Marketing? Definition, Advices and How it Works

Tablet with word e-marketing on a wooden background.

Definition of eMarketing

E-Marketing or e-Marketing refers to the use of the Internet and digital media capabilities to assist in the sale of your products and services. These digital technologies are a valuable addition to traditional marketing approaches, regardless of the size and type of business.

Like conventional marketing, eMarketing involves creating a strategy that helps businesses  get the right messages and products or services to the right audience. The difference with traditional marketing has to do with its influence, which  thanks to the new tools and options expanded its possibilities .

Difference with Digital Marketing or Internet Marketing

Even before we have defined or discussed both Digital Marketing as  Internet Marketing. But how is eMarketing similar to these? Is different? Is it the same concept under different terms?

In reality,  the terms are often used interchangeably . If anything, both the terms Internet Marketing and eMarketing dropped in mentions with the dominance and growth of Digital Marketing.

As for E-marketing , it is a term that has been used for practically a decade, however, it continues to be used despite being dominated by the word that gained the most popularity, as can be seen in this analysis with Google Trends.

Some scholars of the subject, however,  believe that eMarketing has a greater scope than Internet Marketing or Digital Marketing , since, in addition to the Internet, email and online media, it includes the management of digital customer data and management systems of customer relationship (CRM).

What is eMarketing?

In practice,  eMarketing includes the use of a company or entity’s site in conjunction with online promotional techniques, such as SEM, interactive advertising,  email marketing, affiliate marketing, among others.

Six basic channels  that any business should consider when looking to apply eMarketing are:

How important is e-Marketing?

Without a doubt  this branch of marketing is very important . It involves a planned approach to trying to alert existing customers to the branding of online channels and to acquire new customers by selecting the right mix of online and traditional communications.

Online customer retention requires based on developing customer analysis methods , investigating their characteristics, behavior, what they find valuable, what makes them loyal to a brand, all this to develop and deliver relevant communications by web and email ( among other channels).

Benefits of e-Marketing

The Internet has been a force for some time that is impossible to ignore, since it is a medium that serves to reach millions of people around the world. In this sense, e-Marketing implies being at the forefront in the environment where potential customers interact. Among its main advantages are:


Now companies will have a true global reach. E-Marketing has managed to open new ways for companies of all sizes to access potential consumers around the world.


In traditional marketing, the objective is to send the brand’s message to the target audience, with e-Marketing you can facilitate a two-way conversation between your consumers and companies, with which they can feed and achieve much more effective campaigns and achieve greater loyalty. .


The impact of e-Marketing can be noticed immediately in ways that could never have been imagined before: it is not the same to see an ad on a billboard as to interact with it through social networks. Before the consumer was a passive agent, and now it can be an active agent since in just a matter of a few clicks you can obtain added value from the brand.