What is TikTok and What is it for? The App That is Changing Digital Marketing

What is TikTok
What is TikTok

TikTok has arrived with force and is a social media channel to complement your digital marketing campaign strategy.

Do you know TikTok? The popular social network among the youngest that has managed to unseat Instagram and Facebook as the most downloaded social networks.

If you have seen your children, nephews, young brothers or any other teenager dance in front of the mobile without understanding anything, the answer is on TikTok.

Created in 2014 under the initial name of Musical.ly, TikTok is the social network that has unseated Instagram as the third most downloaded social network in the world, only behind WhatsApp and Facebook Messenger.

If you are not so interested in what it is as what happens inside it, nothing like a selection of the best TikTok examples to understand it in the blink of an eye.

But why, if it has been on the market for so long, has it started to explode now?

Until relatively recently, this social network was especially popular with young people aged 12-18. The possibilities of video editing and music synchronization led them to make it their own through choreography, Lip Sync and humorous videos that could remind you of old Vine. This mode of use ended up becoming a barrier to entry, making TikTok look like an App for children with enough free time to understand and follow the social network.

However, it seems that with the end of the decade our fear of participating in the challenges that characterize the social network has also ended, as more and more people over 18 or brands are encouraged to use TikTok. Pay attention to the greater presence of people in their 40s than in their 30s. Without a doubt, parental control has something to do with this.

These ingredients, along with its growing popularity in India and China, have seen Tiktok reach a billion followers before any other network on the market.

You just have to see how much the downloads of the application have grown only from one semester to another.

How can I advertise on TikTok?

If you have started messing around with the application, surely as soon as you enter you have already been impacted by an ad, have seen several sponsored trends or have missed a promotion between video and video.

Advertising on Tiktok is possible, but unlike Facebook and Instagram, there is no space open to the public from which to manage your ads. For now, if you want to advertise your brand on the social network, you will have to contact TikTok from its advertiser form.

The advertising packages that they offer for now are perhaps far from the reach of the most humble budgets, however, one of the best advantages of TikTok is its good organic functioning. If the content of your brand is good and connects with the audience, its visibility will grow like foam without the need for direct investment.

Why should you start considering using TikTok?

In a moment of saturation like the one that other social networks such as Instagram or YouTube are going through, TikTok is presented as a breath of fresh air in the mix of channels of all brands.

TikTok is a social network that is especially grateful for organic content. If the community reacts quickly and positively to your posts, you will quickly see how the video reaches view numbers at a higher rate than you can see on Facebook or Instagram.

In this social network it is possible to upload 100% post-produced videos on a computer, but we already anticipate that it is not the format that works best in the application. Undoubtedly, another reason for its freshness is the dominant presence of people and therefore, animated videos can be somewhat out of context. What a priori may seem like a barrier is undoubtedly a very good reason to get into Tiktok, since nobody connects better with a person than another person.

Why do marketing on TikTok for your brand or business?

Besides my resounding yes, the answer is in the numbers, which never lie:

One of the most popular networks

 If the numbers spoke … well they have.

TikTok has surpassed 1 billion downloads. Specifically, the video app has reached 1,500 million downloads between the App Store and Google Play.

A network that does not stop growing

Since it was launched in 2016 as Douyin, it has experienced unstoppable growth. Coming to 2020 with more than 800 million monthly users according to DataReportal. Some numbers place it above other social channels such as LinkedIn or Twitter.

Users use the app

No matter how many users an app has if they don’t interact it is doomed to failure. Something that does not happen with TikTok, where 68% of users watch videos from other accounts, and more than half (55%) create and edit their own videos.

Content generates addiction

TikTok users spend at least the same time as on Instagram (53 minutes a day) and only slightly less than Facebook (58 minutes). Data that corroborate that it already rubs shoulders with the big boys.

Now that you know that TikTok is on fire, have you convinced yourself that you need to adapt it to your marketing strategy?