Choosing the best photographer for an election campaign is as difficult as finding the right stylist; You may get the cheapest, the most expensive, the most terrible or incredible, you need to find the one that best suits your need. A political photograph must be made by a good professional to convey with them what is really desired.
Keep this in mind, just because someone owns a good camera doesn’t mean they know how to use it. In a world where anyone can lift a camera to call themselves a photographer, good judgment is required to avoid risks and costly mistakes.
To avoid wasting time and money, we have put together this list of tips to find the best photographer for your campaign.
Also read: 11 Free Image Banks for Your Content
How to find the right photographer for a pre-election campaign?
Developing a good visual image and content for social networks is of vital importance to carry out a successful electoral campaign; this in conjunction with website design and various digital marketing materials.
Unfortunately, photographers are not regulated by law, nor are there licenses to endorse them, unlike the vast majority of professions.
And why is this bad?
Well, there is simply no guarantee that they will do a good job, and there are no standard pricing rates. If this is so, how can you get a good photography professional?; The only way is that you do some homework yourself before hiring it, to help you we invite you to thoroughly review each of the things that you must take into account in order to find a good photographer for a political campaign.
1. Be very clear about the purpose of the necessary photographs:
If you want someone to help you portray what you want, you must first do it yourself, think in depth what it is you want and see how you can transmit it to the photographer. You may think that photographers are creative assistants who can understand what you need without much detail, but this is not the case.
A photographer for a political campaign needs clear instructions from the person who needs them; With this, it will be achieved that what is desired is captured without much effort; the process will be much easier.
2. Develop a summary of the personal image or the political party to promote as follows:
- Brand recognition agents: Among them are the color palette, fonts to be used, main voice, among others.
- Audience segmentation: Everything you say to whom the information is directed. Key characteristics such as ethnicity, age, gender, etc. should be specified.
- What you want people to receive: The experience you want to convey is described here.
- Differences and advantages over the competition: It refers to what you want to incorporate to differentiate yourself from the competition and how you can be better than it.
3. Understand how much a political photography session costs:
The vast majority of photographers who volunteer to do this type of work only have experience in retail work, such as weddings, family, portraits, and small parties. These types of photographers provide a copy of images digitally and in print. Prices may already be specified for a certain type of occasion.
In the case of political photographs, the issue is very different. Each particular situation may have different needs and expectations.
For some occasions, fixed costs may be established for work sessions, that is, for the number of hours worked following the exact orders that are required. Generally, a political photography session can range from $ 300 to $ 500 for a midday session. With an approximate of $ 125 for each hour worked.
However, you must bear in mind that prices may be exponentially higher, prices may depend on: Experience of the photographer, wardrobe planning, travel photography, copyright, photo prints, editing, extra services, locations for sessions .
4. Investigate the experience and knowledge of the photographer
It is very easy for someone looking to hire a political photography service to miss this step; do not assume that the person knows what he is doing because he is a “photographer.”
If you are going to hire a service you must make it worthwhile, ask without penalty so that you clarify all doubts; taking advantage of finding out if the photographer has experience.
To find out if the photographer has experience, questions such as:
- How to handle low-light situations?
- How do you plan the poses and create your own style for the shoot?
- Have you worked with other companies or individuals? Who?
- Do you have recurring customers?
- How do they edit the photos?
You do not need to know the exact answer for each question, the important thing here is that if the answers are valuable to you and at the same time educational, if so, you are dealing with someone who knows what they are doing.
Today, there are many that are covered with basic knowledge and use of editing tools. You want to make sure that you are hiring someone who has enough experience to do a good job.
5. Find out how resourceful and clever he is at developing the party’s personal branding or image:
Getting the best political photos takes time. When a photographer is of quality ds use that will be given to the photos, and most importantly, what is the expectation after they are published, you can see the dedication they have to achieve good results. See how willing the photographer is by observing if you ask questions about the political brand, in the photos.
The photographer must know the project in the deepest possible way; in addition to dedicating time to the technical aspects for the implementation of the strategy. Avoid wasting time finding someone who is truly willing to give everything to get the best results.
6. Check your experience:
You need to delve as much as possible about the work that the photographer does, and for which you are willing to pay.
Make sure to go beyond the most relevant sessions posted on their social portals. Photographers put their best work first to connect with more people, and it’s totally understandable. Maybe going a little deeper you will realize that he is not the photographer you are needing. Hire a professional photographer who has a diverse portfolio of work of consistent quality.
7. Analyze the queries that are made:
There is a big difference between true artists, and people who are just photographers, avoid the kind of people who are categorized as just photographers.
The photographers who are really influenced by the art of what they do are those who have a deep understanding of the brand and everything external that can influence it. It is that person who is always in search of new ideas, new designs, messages that connect, among other characteristics.
When you hire a person who only wants to do the work to get the monetary reward, they will be a person who places a lot of stress to develop creative ideas that promote the quality of the content; creativity is paramount in these types of situations, and a person who closes is the complete opposite of what is needed.
7. Inquiry about post-production:
Asking about post-production is very important before hiring a photographer for politics. When you ask about this step, do they give you clear answers? Do they tell you about the use of filters and styling tools? If you want to know in depth about the post-production process that will be carried out, you can ask questions such as:
- How many photos will be edited.
- what will be the final resolution
- Rights of the photos to obtain
- Time to receive the material
- How much the images will be retouched
- They will make backup copies
- Correction of small details.
8. Take a test
Without a doubt, this is one of the best ways to know if you are hiring the correct political campaign photographer. He hires a small-scale job to find out how capable he is at taking political photographs.
It is the best opportunity to know the work that the photographer does, and discover his personality. If on a small scale the expected results are not obtained, do not even think about hiring it for the large project.