Recently, in all of the web sites I go to I see two forms of failures which are changing into increasingly frequent: lack of consideration to small particulars and over-exploitation of SEO.
The primary is solely as a result of lack of consideration or ignorance, however the second case, I personally get a little bit pissed off, I do not know if these errors are made by individuals who do not learn about SEO and apply it unsuitable (which I see as regular) or by individuals who “know” about web optimization and make terrible suggestions.
1. Use underscores as a substitute of hyphens in URLs
When making a brand new website, many builders use underscores by default to separate phrases, this may occasionally even be as a result of the truth that many programming languages reserve the scripts for different functions.
Within the occasion that we now have an enormous web site, the truth that we alter all of the URLs could be a ache, though if we now have time and want it’s price doing it, but when it’s not the case, taking into consideration this recommendation in a future, we could have already taken a step.
2. Use hyphens in domains
This can be a quite common failure that’s immediately associated to wanting so as to add keywords in our area pondering that this manner we’ll acquire an unimaginable positioning capability. Effectively, comparatively not too long ago Google launched an update to its algorithm by which domains with key phrases stopped having additional advantages.
Personally, the domains which have hyphens for the easy truth of including key phrases generate mistrust, as a result of in case your content or no matter you supply is of high quality, it’s not essential that you just attempt to place just by the area. Additionally, probably the most successful circumstances should not precisely domains with key phrases, see Amazon or Asos.
3. Create content material by creating content material
It’s true that Google now offers a lot significance to content material greater than ever, that having good authentic content material could be very useful for SEO, therefore Content material Marketing is extra important than ever recently.
The content material of a web page must be helpful and useful. What’s achieved by having low high quality content material by which we solely search to have extra quantity of textual content to enter extra key phrases is that our bounce proportion will increase (which Google doesn’t like in any respect), our customers don’t get what they’re on the lookout for and don’t need to return, plus a doable penalty.
Not taking this level into consideration will lead us on to the subsequent error.
4. Create pages for the actual fact of getting content material
Just lately I had the chance to see how the website of a shopper that was positioning very effectively for a key phrase fell into the positioning precipice, why? Create a whole lot of pages attacking that key phrase to get all of them to rank, which He didn’t.
My suggestion is: if you wish to position a key phrase, focus a web page on that key phrase and attempt to create probably the most helpful, authentic and incredible content you possibly can. Let’s take an instance, we need to place «black t-shirts» however we now have created all these pages:
- Black t-shirts
- Black t-shirts for males
- Black t-shirts for girls
- Black t-shirts for boys
- Black t-shirts for ladies
- Black child t-shirts
- Black t-shirts for adults
- Kids’s black t-shirts
On this case what we’re producing is key phrase cannibalization, Google won’t know which web page of black shirts is crucial and it’ll absolutely determine that none of your pages about black shirts is important.
How can we keep away from key phrase cannibalization?
By way of the hierarchy of content material. Following the earlier instance of black t-shirts, the proper factor can be:
1. Select the themes effectively in order that they don’t seem to be confused between them, that’s, if we now have a bit for kids’s t-shirts, there won’t be one for boys, one for infants and one other for ladies.
2. Make good use of folders, that’s, have a essential folder the place the remainder of the content material hangs, such that:
- / black-t-shirts /
Little one folders
- / black-t-shirts / black-t-shirts-man /
- / black-t-shirts / black-t-shirts-woman / ».
- / black-t-shirts / black-t-shirts-boy /
- / black-t-shirts / black-girl-t-shirts /
- / black-t-shirts / black-t-shirts-baby /
This fashion, if somebody searches solely “black shirts”, Google will determine our essential folder “/ black-shirts /” as the very best outcome to show.
5. Extreme use of labels
The unique concept of the tags is to group the content material on a subject in the identical place in order that the person can simply discover the associated content material, nevertheless it has become a system to attempt to place the extra phrases the higher. What we generate with it is a large duplicate content material downside, since by creating many tags for a similar article, we’re creating a whole lot of pages that solely include that article.
My recommendation is to use the best tags to make issues simpler to search out, to not entice web optimization visitors, which I do know from expertise will not be doable. Take into consideration one factor, if you have already got that key phrase within the title, why do you want a tag precisely identical?