Domain Authority (DA): What is it and how to improve it?

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It is possible that more than once you have come across the term Domain Authority (DA). In fact, it is a vital factor within the SEO positioning of a page. The matter works in the following way: Google determines the quality of the content and positions it by analyzing the source of the content.

That is, if Google considers that your website has a high Domain Authority, it will assume that your content is reliable and, therefore, it will position it better than that of your competitors. It is a kind of “because I said so”. Referring to the fact that the key factor here is the source. For this reason, sometimes you can find content of lower quality or less relevance than yours in the first positions.

If you have felt identified and want to know what is the way to obtain a greater Domain Authority and better position your content, this guide will give you some of the best techniques to achieve it. But first some concepts can be made clear.

What Domain Authority (DA) Is?

Domain authority is an indicator that measures, to put it simply, the popularity of a website. Scores range from 0 to 100, with 100 being the highest. Getting high scores is not an easy task. But it is advisable to never stop trying to improve your Domain Authority if you want to occupy the first positions of results.

Moz developed a tool that analyzes the Domain Authority of a website and predicts how it will position itself in the results. DA is measured based on various factors that serve to rate a web page. They stand out among them:

  • The total number of domains that link to a website.
  • Total number of links that point to a website.
  • The quality of these links and domains.
  • Have a good internal link structure.
  • The traffic of a web.
  • Website loading time.
  • User experience.

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Having a high Domain Authority will mean a substantial improvement in the SEO positioning of your site. If you work well on your strategy to increase the DA of your website, you will see that your content positions much better with less effort. This is because your website will score more in quality and content credibility and, therefore, you will have greater opportunities to be in the first place of results.

That is, it is not only about SEO positioning based on Keywords and links. Once you obtain a high Domain Authority, all your content, regardless of its type, will already have an advantage over your competitors.

Domain-Authority-DA-Page-Authority-PA-Marketing
Domain-Authority-DA-Page-Authority-PA-Marketing

Domain Authority (DA) is not the same as Page Authority (PA)

Two terms that cause some confusion are Domain Authority (DA) and Page Authority (PA). It must be very clear that they are not the same, and each one has its own metrics, although both are intended to improve web positioning.

While the DA refers to the entire web page as a whole, the PA specifically refers to the authority of the pages. The AP measures the quality of the content of a page and the possibility that it has by itself to appear in Google searches.

Both are important and must be worked on equally. But it is true that the most advisable thing is to work the Domain Authority: If your website is well positioned, the normal thing is that the pages that compose it are also.

Advantages of the Domain Authority (DA) of your website

Logically, improving this metric will improve your web positioning.

In many cases, SEO experts have claimed that domain authority (received backlinks) accounts for at least one third of an SEO strategy.

As you might suppose, 33.3% influence is too relevant to not take it into account in your digital marketing strategy. However, this is not the only reason why you should improve the authority of your website on the internet. By improving your domain authority you will also get:

1. An improvement in your internet visibility

More Domain Authority, the more power in Google, the better positioning and therefore an increase in visits and SEO. It’s simple, the more links you get to your web project, the more chances you will have of appearing in Google’s TOP10.

This will increase the number of chances that users end up entering your website through Google or, at least, take it into account since entering the TOP 10 of Google your visibility on the internet will increase by itself.

2. Your website will be visited more regularly by Google

a higher your Domain Authority, there are more chances you will have of the Google spider visiting your website and caching it.

This is a positive SEO factor since the more times the Google bot visits your website, the more chances you will have that your website reaches the top positions.

A higher level of crawling means a greater authority on the Internet and this is generally linked to an improvement in Google positions.

The best techniques to increase the Domain Authority (DA) of your website

A high Domain Authority is essential for your website to gain visibility. A high DA will give you the opportunity to better position your content based on keywords. If you want to do things right from the beginning, here is a list of the best techniques to increase your Domain Authority and reach the top positions in search engines:

1 Create a good Linkbuilding strategy

This is one of the most important SEO positioning techniques. Generally the Domain Authority is determined by the number of links or domains that link externally to your website. The more external links direct to your website, the higher your DA will be and the better positioning you will have. That simple
Creating a good Link Building strategy involves getting dofollow links to your website. But what are dofollow links? Dofollow links are links that link to other web pages, through which you tell Google that the content you link is of quality. By default, all links are dofollow.

However, you can edit them to be nofollow. That is, what you are telling Google is not to crawl those links.

In this regard, it must be clarified that when you link to another page you are granting authority to it to the detriment of your own. Although this is so, it is something that it is not advisable to stop doing. The reason? Google positively values ​​the pages that include links to others and, therefore, increases the Domain Authority of that page.

There are many ways to build a Linkbuilding strategy and get links to your website. Remember that the more Domain Authority the website has from where you are being linked, the more possibilities you have to improve yours. Some are more natural than others, but roughly the main ones are:

  • Increase the chances of obtaining links by creating useful content for your audience.
  • Collaborations in exchange for backlinks.
  • Place links to your website in comments and forums.
  • Buy backlinks.

2. Create good content

Create good content that is attractive to users will be your best asset in achieving Domain Authority. Content marketing will help you promote and disseminate them correctly. In this way, you will reach many more people by increasing your visibility and your authority.

A well-crafted content that is creative and relevant to your users has a better chance of being visited and shared. Your traffic will increase, something that Google takes into account when positioning a website.

In addition, having a Link Baiting strategy will make Google consider these links as natural and give your website greater authority.

3. Guest Posting

Another way to get backlinks and domains that point to your website is to publish your content on other authors’ blogs. This is one of the most effective Off page SEO strategies. Remember that you should always try to choose those websites that have a high domain authority to be able to take advantage of the push they can give you.

One of the main benefits you can get from Guest posting is to create a network of synergies with other well-known blogs in your sector. Thus, you can feed your blogs with relevant and collaborative content, increasing your Domain Authority. In addition, you can also:

  • Increase good traffic to your website.
  • Get good backlinks.

4. Build a good internal link structure on your website

The internal links of a website are those that link one page to another within the same site. Always try to link your content naturally with other related content that you have previously created. This way you also increase the visits to older pages of your website and you do not stop working on their positioning.
Offering related or expanded information on your content by internally linking to others within your site is a very useful SEO technique. It will increase your Domain Authority because you offer the user the possibility of visiting other pages within your website. Google takes this into account when assessing the quality of the content on a page.

5. Check your backlinks

A very advisable practice is that from time to time you check the links that your articles have. The importance of your content being well linked both externally and internally has become clear.

However, sometimes these links lead to pages that for whatever reason are no longer available, and you need to monitor this to eliminate all broken links. Always make sure that all the links you use are active. This way you can avoid undesirable 404 errors. Google does not like links that lead nowhere and this, if you do not fix it, will subtract your Domain Authority.

6. Have an eye into the user experience in your website

In addition to quality content and a good amount of internal and external backlinks, the navigability of your website is something that you must have very well optimized. Creating a good user experience designing a structure appropriate to the interests of your target audience and with well-organized information is essential.

Keep in mind that the user when entering your website needs to find the information as easily as possible. In addition, it is impatient, so the loading speed of your website is a key factor to improve your SEO positioning.

Regarding usability, it is very important to take care of the design of your website and that it is responsive. It is advisable to always check that the display on different devices is adequate and that all the sales and communication processes are working correctly. A well-developed page also helps to increase your Domain Authority.

7. Use social media to improve your website.

Planning your Social Media strategy will help you spread your content, generate natural links and increase your Domain Authority.

There are a series of actions that you can carry out to reach a greater number of users and for them to share your content. The more visits you receive, the more your Domain Authority will increase:

  • Create profiles on social media and be active to promote your personal brand.
  • Place visible social media buttons on your website pages to make them easy to share.
  • Make content attractive and relevant to your targets.
  • Get new followers who in turn share your content and link to your website.

8. Work SEO On-Page

Working SEO On-Page is directly related to a higher Domain Authority. The reason? the better positioned your content is, the greater the volume of visits you receive. In SEO On-Page a series of elements come into play that you have to know how to work properly:

  • Keywords: these are the main element to improve organic positioning. If you do not base your positioning on good keywords, it will be unfeasible for you to appear in the first results of a search engine.
  • Friendly URLs: to be more easily indexable, a url must contain only lowercase, number and hyphens.
  • Tags and meta tags: correctly develop the page titles, subtitles, descriptions and links that you place in your content.
  • A good density of keywords: the keyword you have used must appear naturally and with an adequate density.
  • Write a good Snippet: this is the information that will appear in Google search results. It should show an attractive title and a short description of the content on the page that attracts attention and gets traffic.

As you have seen throughout the post, Domain Authority is a fundamental factor within an SEO strategy. A higher level of authority, greater relevance on the internet and therefore better web positioning. For this reason, it will be essential that you improve this SEO metric with links. Anyway, and despite the importance of this factor, you should not forget that by improving this authority you will only be improving 50% of the SEO of your website. Usually (DA)this SEO factor is determined by the number of links or external referring domains that point to the website.

Remember that SEO is based on factors of SEO onpage and SEO offpage. Therefore, no matter how much domain authority you have, many external links and a lot of relevance on the internet, if your website is not 100% optimized in terms of onpage SEO, you will never reach the top positions of Google.

As you may already know, SEO is the result of a global strategy, not everything is as simple as getting links and increasing your authority on the internet. You must work many more aspects.

And you, do you already know what is the authority of your domain? Do you have a strategy to improve your authority on the internet?