How long does SEO takes to rank?
SEO: How long does it take to position a page on the first page of Google? One week, one month, one more year? The question of how long does it take to rank at the top of Google is a question we are asked almost daily. Unfortunately, it is a difficult question to answer as there are many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors. It may take a few minutes or years of work.
Some factors that affect your SEO are:
- DA (Domain Authority)
- The market you want to rank your SEO to reach (local or international?).
- Quality of the contents. ’cause for Google the content is the king.
What is SEO and why do I need it?
Where did the term SEO (Search Engine Optimization) come from?
The first search engines emerged in the early 90s. Until Google appeared in 1996, many were created, including Yahoo! The Web boom began. People realized that money could really be made from them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Search engines. At that moment the owners of the webs began to think how they could reach the first positions … SEO was born!
1. What is SEO?
Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also frequently named by its English title, SEO (Search Engine Optimization). SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that there have been to Penguin and Panda, and how they have given a 180-degree turn to what was understood by SEO until recently. Now with SEO, what Matt Cutts himself describes as “Search Experience Optimization” or what is the same, “all for the user” is pursued.
Although there are thousands of factors that a search engine relies on to position one page or another, it could be said that there are two basic factors: authority and relevance
Authority is basically the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is the one that a search engine takes the most into account since it is based on the user’s own experience. The more content is shared, the more users found it useful.
Relevance is the relationship a page has to a given search. This is not simply that a page contains a lot of times the search term (in the beginning it was like that) but that a search engine relies on hundreds of on-site factors to determine this.
SEO can be divided into two large groups:
SEO On-page: SEO On-Page is concerned with relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of the same. Within the SEO On-Page, we would include the optimization of keywords, loading time, user experience, optimization of the code, and format of the URLs.
SEO Off-Page: SEO Off-Page is the part of SEO work that focuses on factors external to the web page in which we work. The most important factors in off-site SEO are the number and quality of links, presence in social networks mentions in local media, brand authority and performance in search results, that is, the CTR that our clients have. results in a search engine. Surely you are thinking that all this is very good and that it is very interesting but that you are here to know why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.
Once we know what SEO is, we must differentiate whether or not we follow the “recommendations” of the search engine. Black Hat SEO or White Hat SEO.
Black Hat SEO: Black hat is called the attempt to improve the search engine positioning of a web page using unethical techniques or techniques that contradict the search engine guidelines. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. The black hat can provide benefits in the short term, but it is generally a risky strategy, without continuity in the long term and that does not add value.
White Hat SEO: It consists of all those ethically correct actions that comply with the search engine guidelines to position a web page in the search results. Since search engines give greater importance to the pages that best respond to a user’s search, the White Hat includes the techniques that seek to make a page more relevant to search engines by adding value to its users.
Why is SEO important?
The most important reason why SEO is necessary is that it makes your website more useful to both users and search engines. Although they still cannot see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users.
Now let’s put an example to see things more clearly:
We have an e-commerce dedicated to the sale of children’s books. Well, for the term “coloring pages” there are about 673,000 searches per month. Assuming that the first result that appears after doing a search in Google obtains 22% of clicks (CTR = 22%), we would obtain about 148,000 visits per month. Now, how much are those 148,000 visits worth? Well, if for that term the average cost per click is € 0.20, we are talking about more than € 29,000 / month. This only in Spain, if we have a business oriented to several countries, every hour 1.4 billion searches are carried out in the world. Of those searches, 70% of clicks are on organic results and 75% of users do not reach the second page. If we take all this into account, we see that there are many clicks per month for the first result.
SEO is the best way for your users to find you through searches in which your website is relevant. These users look for what you offer them. The best way to reach them is through a search engine.
How do search engines work?
The operation of a search engine can be summarized in two steps: crawling and indexing.
A search engine goes around the web crawling with what are called bots. These go through all the pages through the links. Hence the importance of a good link structure. Like any user would do when browsing the content of the Web, they go from one link to another and collect data about those web pages that they provide to their servers.
The tracking process begins with a list of web addresses from previous crawls and sitemaps provided by other web pages. Once they access these websites, the bots look for links to other pages to visit them. Bots are especially attracted to new sites and changes to existing websites.
It is the bots themselves that decide which pages to visit, how often and how long they will crawl that website, that is why it is important to have an optimal loading time and updated content.
It is very common that a web page needs to restrict the crawling of some pages or certain content to prevent them from appearing in search results. For this, search engine bots can be told not to crawl certain pages through the “robots.txt” file.
Once a bot has crawled a website and collected the necessary information, these pages are indexed. There they are arranged according to their content, their authority and their relevance. In this way, when we make a query to the search engine it will be much easier to show us the results that are most related to our query.
In the beginning, search engines were based on the number of times a word was repeated. When doing a search, they crawled those terms in their index to find which pages had them in their texts, positioning the one that had it repeated the most times better. Today they are more sophisticated and base their indexes on hundreds of different things. The date of publication, if they contain images, videos or animations, microformats, etc. are some of those aspects. Now they give more priority to the quality of the content.
Once the pages are crawled and indexed, the time comes for the algorithm to act: algorithms are the computer processes that decide which pages appear earlier or later in search results. After the search is done, the algorithms check the indexes. This way they will know which are the most relevant pages taking into account the hundreds of positioning factors. And all of this happens in a matter of milliseconds.
Ranking positions in Google to get to the first page can take, on average, between 2 and 6 months.
Answer the famous questions “How long will it take to see results in my SEO campaign?” or “When will I upload positions in Google?” It is quite complicated, since there is no magic formula that guarantees that we will be in that desired place within a certain period.
Why doesn’t this formula exist?
Because there are hundreds of factors that affect the time it takes for websites to climb positions in Google until they reach the first page.
What are some of these factors?
-The competition that exists in the keywords you want to dominate.
-Markets in which you want to position yourself (local or international?).
-Quality and quantity of content that you produce.
The idea is that you analyze all these factors and you can make correct decisions that raise your site in the Google rankings.
Remember that what is mentioned in the first paragraph is an average.
There are websites that take more than 6 months, others that manage to reach that desired first page in less than 1 week and a less fortunate group that, having years in the market, never arrives.
Therefore, do not take the data that you will read in this article as an absolute truth.
Also, keep in mind that “seeing good SEO results” can mean a wide range of things:
- -Increase the monthly visits.
- -Increase the number of prospects generated via the web.
- -Extend the average time users spend on your site.
- -Upload positions on the first page of Google.
- -Close more sales thanks to your portal.
- -Become the leader in your industry.
Therefore, the vision of the SEO return on investment can be totally different between one company and another.The idea is that, depending on where you are, you can forge strategies that allow you to reach the primary objective faster: to climb positions in Google to reach the first page.
What can you read in this text?
1) An overview of how long it takes to get to the first page of Google, according to studies by great industry voices.
2) The explanation of how each variable affects the duration of making your SEO investment profitable.
3) Details on how we to rank your website[ to get to the first page of Google in less than a month.
Only 5.7% of websites rank the first page of Google in the first year
Before talking about variables, let’s start with some studies conducted by a couple of authorities in the digital marketing and web positioning industries.
Ahrefs, a company specializing in creating software to do better SEO, crawled two million new sites that had never been analyzed by the company (this in order not to infect or skew the data).
Subsequently, they analyzed the performance of these web portals on Google throughout their first year.
What were the conclusions?
-Only 5.7% of sites (114,000) reached the first page of Google in their first year.
-19.5% stayed between 11th and 100th.
-The remaining 74.8% did not reach the top 100 of results for any keyword.
How long did that 5.7% take on the first page of Google?
The small group that managed to achieve the top 10 results did so between approximately 61 and 182 days (2 – 6 months).
However, these rankings were reached for keywords with low search volumes (less than 1,000 searches per month).
Most of this select group (68.4%) to rank for keywords with high search volumes took between 305 and 365 days (1 year).
With these results we can observe two very important things:
1) No matter the search volume or the competition, achieving rankings for any keyword is hard work. It requires, almost necessarily, knowledge about SEO. It is true that the quality of the content prevails, but a poorly optimized text hardly reaches the first page of Google.
2) If you want to get into the top 10 quickly, you must attack keywords with low search volumes. Most of the websites that were positioned between 2 and 6 months did so with terms that were not widely consulted in Google. If you are desperate to sell, you can make a strategy that focuses on these keywords, as long as they have a high commercial intention.
Without link building strategies it is difficult for you to reach the first page of Google
For A SEO Guru, the game of ranking on the first page of Google has a clear name: backlinks.
This authoritative voice in the industry considers it vital that your SEO strategy includes a link building campaign.
This technique is one of the most powerful because, by getting several pages to link to your site, you are telling Google the following: competitors and / or users in your industry guarantee the quality of your content.
By having this support, you will rank positions in the ranking.
Now, what has been the big problem with link building “strategies”?
That they have been lent to incur improper practices when trying to get links.
Buying links, websites with suspicious origins and pages full of spam are some of the prohibited techniques in the SEO industry.
However, these practices have been used by many people to deceive the search engine and increase the authority of their domains and their pages.
For all the aforementioned, Google announced on September 10, 2019 new features that users will be able to implement every time they link to another website.
These three attributes are:
1.- rel = “sponsored”: it is used to identify links that were acquired via sponsorships, advertising or another form of compensation.
2.- rel = “ugc”: these acronyms mean, in English, User Generated Content (content generated by users). This attribute, therefore, works for all those links that are published in blog comments or posts made in forums.
3.- rel = “nofollow”: explained by our Content Manager, Marian Piñango, in her article on link building, this attribute:
“It tells the search engines that you don’t want to give authority to that link. It’s like saying to Google: “I’m going to put this here, but don’t take it into account.”
In an electoral analogy, it would be like voting null: you put the link, without allowing your site to add value to that website.
For example: you may need to link to something on your site that demonstrates what NOT to do. In that case, so that Google does not believe that you agree with what is stated there, you use the nofollow ”.
This last attribute already existed, while the first two will come into effect from March 2020.
Now, why should you focus so much on links to climb the rankings if you can buy them and put rel = “sponsored” on them?
The answer is that we still don’t know how much weight Google will give each attribute and how this can affect your overall rankings.
Therefore, the recommendation is that you get your links in the most organic way possible.