Having an SEO strategy offers countless advantages, which we detail below:
(Almost) everyone uses search engines.
There are more than 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches per second and 3.5 billion searches per day, and therefore millions of opportunities for your business to be found in search engines.
SEO attracts quality traffic.
Search engine traffic is the best traffic. Why? Because people are looking for answers to a problem that you solve. For this reason, you attract traffic to your business, since you do not need to run ads to persuade people to buy, because search traffic is already interested in your products and services.
SEO builds trust and credibility.
People trust Google. They use it every day to find what they are looking for. Having a high ranking in search engines will make your business generate more trust and credibility to your audience.
SEO is a long-term strategy.
SEO is a long-term strategy. It may take 6 to 12 months to see the optimal ratings. However, just as it takes time to climb the rankings, it also takes time to descend.
SEO is measurable.
You can measure the conversions and the source of them. You can also measure the progression of your website’s ranking, and organic traffic. With the right tools you can even measure which words are keywords for the search.
SEO can give small businesses an advantage over large ones.
If you have a small business, you may find it very difficult to allocate the same resources as your larger competitors, however, an effective SEO strategy can be a way to obtain higher rankings without having to spend as much.
SEO will help you enter new markets.
Once your website is optimized, you can expand into new markets, using keywords to offer new products or services.
SEO increases customer attribution.
As your business grows, SEO will simultaneously increase your customers’ attribution points, which are the number of times your audience sees your brand. The more times they view your business, the more likely they are to buy from your business.
SEO increases the value of your business.
SEO will increase your followers on social networks, since once your consumers find your website, it is very likely that they will also follow you on networks.
Using an SEO strategy will force you to have a web page in “perfect condition”. You will have to make sure that it adapts to all devices, that it is intuitive and easy to use (now called user experience ), that it works at a decent speed, etc.
SEO can eliminate cold calling and other traditional strategies.
Using traditional strategies like handing out brochures can be very cumbersome, with little result. With a good SEO strategy, you will avoid rebuking people who are not interested in your business and you will invest in those who are.
Your competitors are using SEO to grow.
Renewed or die. Nowadays, many consumers start their search for products through the internet, so if you do not have a presence on the networks, your competitors will.
So as you have seen today, businesses need SEO, since it has many advantages, and although traditional marketing strategies can still work, they are no longer enough to face the competition. No matter what type of business you have, the SEO strategy will be your best ally.