Size of Images on Social Media You Need

Size of Images on Social Media You Need2

In social media, the content is as important as taking care of the image. Do you know the recommended sizes of the images in each social media to improve your posts?

As far as Social Media is concerned, the published content is as important as the image that accompanies it. Images on social media visually define who you are and what you want to convey to your followers. Therefore, it is essential that you choose them carefully and with affection and, above all, that you optimize them based on the social network where you publish them.

A very common failure is that the images published on social media appear pixelated, counting on the fact that Facebook and Twitter always compress the images (always try to upload them in png). To help you in this task we have updated the  recommended sizes that your images must have on the different social media.


  • Profile picture: 180 x 180
  • Cover photo: 820 x 312 mobile: 640 x 360 (FYI)
  • Video Post: 1280 x 7230
  • Story: 1080 x 1920
  • Event Image: 1920 x 1080
  • Facebook Link: 1200 x 628
  • Photo Post (Square): 1200 x 1200
  • Photo Post (Horizontal): 1200 x 636

The sizes of the images you publish on Facebook are the most complex or, at least, the least usually optimized, since they depend on the format of the post (whether it is a post with a link or with an image). The same is not the case with cover and profile photos, the size of which is known to all.


  • Profile photo: 400 x 400
  • Header Photo: 1500 x 500
  • Video Post (Square): 1200 x 1200
  • Video Post (Horizontal): 1920 x 1200
  • Video Post (Vertical): 1200 x 1920
  • Post Image: 1200 x 600
  • Card Image: 800 x 418

A tweet with an image is 5 times more likely to be retweeted.  You should not miss the opportunity to visually support your content for wider dissemination. It is proven that the images on Twitter that work best are those with 1024 x 512px.


Personal Pages:

  • Profile photo: 400 x 400
  • Header: 1584 x 396

Company Pages:

  • Logo: 300 x 300
  • Header: 1128 x 191
  • Images with promoted content: 1200 x 628

Videos and images:

  • Video Post (Max): 4096 x 2304
  • Square Image: 1200 x 1200

The professional social network par excellence gives less prominence to visual content and allows less personalization. You should also take into account the recommended sizes for each of the content pieces on your company page.


  • Profile picture: 165 x 165
  • Pin Image: 1000 x 1500
  • Header Image: 800 x 450
  • Dash Cover: 222 x 150

In a network as visual as this, you cannot neglect the images that make up your page. Think of everything: from the profile photo, to the thumbnail of your dashboards and the size of your pins).


We all know the simplicity of Instagram, and it may be because of it its success. What you should know is that although your images are viewed at a size of 600 x 600 px, it is recommended to upload them at 1080 x 1080 px.

  • Profile picture: 180 x 180
  • Square Image: 1080 x 1080
  • Horizontal Image: 1080 x 566
  • Vertical Image: 1080 x 1350
  • Story: 1080 x 1920
  • Square Video: 1080 x 1080
  • Horizontal video: 1080 x 608
  • Vertical video: 1080 x 1350
  • Reels (and also IGTV ): 1080 × 1920

If your photo is horizontal you can upload it at 1080 x 566 px, although Instagram will show it at 600 x 400 px. And if it is vertical, you can upload it to 1080 x 1350 px, and it will be displayed at 600 x 749 px.


  • Profile Image: 800 x 800
  • Header Image: 2560 x 1440
  • Video: 1920 x 1080
  • Video thumbnail: 1280 x 720

On YouTube you can also customize the cover image. To do this, you must choose a fairly large size (2560 × 1440 px). It will not be pixelated if your channel is viewed on a big screen (for example, a Smart TV).


  • Profile photo: 200 x 200
  • Videos: 1080 x 1920
  • Ad image for feed: 1200 x 628
  • Ad video for feed (vertical): 720 x 1280
  • Ad video for feed (square): 640 x 640
  • Ad video for feed (horizontal): 1280 x 720

TikTok is one of the social networks that gives the most importance to visual content. It is totally designed to be used on mobile devices, so if you are going to start generating content for this social media, always remember to record with your mobile in a vertical position (this way you take advantage of a large part of the phone screen).