CMS is the acronym for Content Management System, a CMS allows you to create, organize, publish and delete content from your website. But, on the other hand, in this article, you will understand how and why to use a CMS in your digital strategy.
The world has never been as connected as it is today.
The current consumption scenario involves devices of all kinds, a good Internet connection and innovative companies willing to take advantage of all this to the fullest, starting with websites and virtual channels.
We are talking about a series of resources that allow you to drive a business, generate more sales in a consistent way and provide more options to consumers while offering a better shopping experience.
However, many companies do not yet have a website or are not achieving tangible results.
The main argument to explain poor results when using the Internet as a channel for attracting and retaining customers is the lack of technical knowledge to create and manage pages and content.
That’s where the CMS comes in as the ultimate solution to this problem. But don’t worry if you have no idea what that is. We created this article to teach you everything you need to know about the subject.
Are you ready for that gigantic dose of knowledge? Then keep reading!
What is a CMS?
Not so many years ago, the process of creating a relatively simple website could be quite complex and time consuming. At least, if it was intended to have a minimum required of visual quality, navigation structure and variety of content.
On the other hand, updating the content of the website also became an arduous task. Especially as the website grew, having more web pages, a more complex page structure or hierarchy.
Essential utilities, such as modifying existing content, searching and locating pages and, in general, managing both the pages and images and resources on the server, required custom tools or developments, which increased the cost and complexity of the website.
In short, a general and easy-to-use tool was needed that would allow, first, the creation of a website without the need to continually resort to advanced technical resources. And second, its management, administration and maintenance over time within an integrated environment and without resorting to other external tools.
Content management systems or content managers, usually referred to by the acronym CMS (Content Management System) emerged to respond to this need.
Next, we are going to delve into the concept and dynamics of a content manager or Web CMS, what we can use it for, what features it should have, and, finally, what affordable but powerful content managers we have at our disposal.
The term comes from the English CMS Content Management System, which means content management system. It is an online system that allows us to launch a website in a practical and fast way.
But, it is not only that but its great advantage, as its name says, is the possibility of managing dynamic content in a simple way, that is, maintaining a blog , an eCommerce or any other type of web page that requires an update constant.
Imagine having to manually perform weekly or even daily updates, it certainly wouldn’t work.
For this and much more, a CMS is the ideal solution for everyone who needs a website that is not 100% static or momentary (that is, made to stay up and running for a short time).
How does a content management system (CMS) work?
Imagine you work in a newspaper or magazine. Your audience is always looking for breaking news and current affairs, so you and your team must produce new content every day.
But this creation process is complex and, for each new content, it is necessary to create the complete technical structure of the page. To make matters worse, each update must be done manually.
In such a scenario, can you imagine how expensive and time-consuming this job would be? It would be unsustainable as a business, in terms of time and money.
Also, assuming you could keep the project going, the need for highly trained professionals with the necessary technical knowledge could also greatly limit the emergence of new business.
Fortunately, our reality is quite different. To solve this type of structural and operational problem, the CMS was created.
The concept of CMS represents, in most cases, free software, created and disseminated by programmers around the world, in which a person can create their website, blog and other options, with extreme ease.
And when we use the expression “most of the cases” it is because although the main options on the market (which we will talk about later) are free, there are also paid options.
One of the biggest benefits of the CMS is its ease of use that allows you to focus more on the strategy and less on the operational part .
That is, the user does not have to worry about the technical part of creation. You just need to feed a database, easily and quickly, with the content you want to publish.
All content is managed efficiently, as the structure is designed to ensure better performance of the pages, a good user experience, and also to give us the ability to scale the site without problems in the future.
What are the main features of a CMS?
It may not seem like it, but producing and publishing simple content or a page on a website involves many elements that must be supported by a CMS.
This becomes very clear when we look at some of the main characteristics of this type of system:
- Creation and publication of pages.
- Editing of website texts and codes.
- Comment moderation;
- Inventory control and sales system. (if it is eCommerce)
- Installation of plugins and extensions to increase the functions of the site.
- Media library, for uploading images and videos to be used on the website.
What are the benefits of a CMS? Know the main 7
The CMS has many benefits for entrepreneurs who want to create their pages on the Internet, below we will mention the main 7.
1. Ease of creation and maintenance
It may be that the main advantage of using a CMS software is the great ease offered by those who want to develop a page and keep it updated.
Access to work is done directly in the browser, that is, it is not necessary to download any specific and complex system . Nothing that takes up space on your computer or cell phone.
This allows you to create your pages quickly and take better advantage of market opportunities to offer higher quality content to users.
2. Ease of use
Anyone who has a website knows that it is necessary to be constantly attentive to the news and trends that appear in the market.
Therefore, your pages must be flexible to take advantage of these new possibilities and use innovative resources to their full potential.
With a good CMS, in addition to the ease we mentioned, any member of your team can help you maintain your digital strategy.
This includes creating pages on the company website, adding images, videos, customer testimonials, and more.
All of this can be done extremely easily and quickly, without the need for in-depth programming, design, or diagramming knowledge.
Furthermore, one of the main characteristics of the CMS is, as the name implies, its ability to manage content rather than simply create it.
That is, it is useless to have many possibilities and make use of the content manager in a simple way without always following the evolution of the results.
And again, a quality CMS makes this part of the job easier. After all, everything can be tested and optimized for better results with more agility.
3. Lots of additional resources
The leading CMS on the market has a wide range of additional features. These can be added to the website in just a few clicks to create the best possible consumer experience and make administration more efficient.
There is just one caveat here, which we will delve into further below: it is worth noting the characteristics of the chosen software to be sure that it meets all your needs.
If you notice an important item is missing, look for additional plugins and tools. If you really can’t find it, you may want to find another CMS.
4. Possibility of optimization for organic searches
Every entrepreneur who seeks to establish his website as a reference in the online market knows (if he does not know it, he should know it!) That it is necessary to know and apply the optimization techniques for organic search, Search Engine Optimization ( SEO ).
SEO aims to increase the chances that search engines, such as Google, will find the pages of your site, because the more people find it organically (without ads), the better your customer acquisition process will be.
As long as you have a solid content strategy and a proper marketing plan !
You can use different techniques, such as:
- Link building to increase authority and improve your ranking in the SERPs.
- Image optimization so that your content can also be found through visual searches.
- Strategic use of keywords, especially long-tail.
- Structuring of the contents so that they can be consumed in a pleasant way in order to increase the time spent by surfers.
It is very important that each page of the website receives this work, with great attention.
If your page is complex, created with specific software, it can be quite difficult to maintain this optimization correctly, even more so if the site is growing.
With the CMS, this can be done in a very simple and practical way. A few well-worked minutes a day can be enough for your pages to appear in the first positions of organic search, without having to invest a penny in sponsored links.
5. Versatility for projects of all types and sizes
Regardless of how you imagine your site, it is likely that you will get it without major problems with a good CMS.
Do you want to create a blog to publish relevant content every week or perhaps you need to create an integrated ecommerce with multiple functions? No problem!
And those are just some of the possibilities. You can create member areas, landing pages and even create a type of social network, depending on your objective.
This is another benefit of a CMS: it manages to support different projects of different sizes with the same structure and internal functioning .
All you need to do is configure the features offered by the platform of your choice according to the needs of the project.
6. Good loading speed
Another great benefit of having a CMS solution is that it generally contributes to increasing page load speed. This element is crucial to offer a good consumer experience, not to mention that it is a factor considered in SEO ranking!
The longer it takes to load, and we are talking about differences in seconds, the greater the chances that the lead will leave the page and look for another option on the Internet.
7. Low upgrade and maintenance costs
Last but not least, we must not forget about maintenance costs. Imagine that you build your website with a specific programmer, in a complex language that few professionals dominate in the entire market.
Can you see how you can make it more expensive to keep the structure running and always up to date? After all, the scarcity of that specific technical knowledge will allow him to charge you more for the service .
With a CMS, however, everything is cheaper, from implementation to upgrade and maintenance.
The software used, in general, is free , since most of the CMS are created by programmers from all over the world, who work collaboratively.
Of course you can hire a developer or designer to adapt the website to your needs and leave it 100% personalized.
But if you already have a CMS, the work will be much simpler and cheaper , since the difference in values is in the update and maintenance, which makes the CMS a much more advantageous option in economic terms.
How to choose a CMS?
The task of choosing a CMS can be a bit confusing due to the number of options available in the market and the similarity between what they offer.
When you consider 10 options and they all promise similar things, which one do you choose? The truth is that you need few elements to make your decision.
So that you have no doubts when choosing, ask yourself the following questions:
What is the history of the system?
Find out if the user community is large and active, if the system has a good reputation, and what are the feedback on technical support.
What is the basic proposal of the system?
If the central focus of the CMS in question is very different from what you are looking for, do not hesitate and look for another option. (Example: you want a blog and you find a CMS for ecommerce ).
How is the user experience?
There is no point in having the best CMS, in theory, but not enjoying the experience of using it every day. Try and see what works for your business.
Here at Rock we have our favorite CMS: WordPress . It is the most used in the world and has solutions for all types of projects.
But that shouldn’t stop you from researching other options and choosing the one you think is best.
How to migrate your CMS?
What to do if you already have a CMS in use and you feel that it makes more sense to use another solution? The answer is: migrate to a new CMS.
And if it is asking you how to do this, we will not give you a step by step because we have no way to do it here.
The number of CMS options is immense, so it is impossible to know which one you use today and which one you want to migrate.
But there are only 2 golden rules to migrate CMS:
- make a backup of your information and databases: if everything goes wrong you can restore your site to the old CMS with the database 100% preserved.
- Seek New CMS Support – Overall, the documentation from a reputable and leading CMS is very good, as is its community of members. These two elements can guide you to carry out the migration without problems.
How to evaluate the best hosting for CMS?
Of course, the CMS is not the only important element in maintaining your website. The hosting also plays a prominent role in this, because if the hosting is not compatible with the CMS you chose, you will not be able to use it.
And once again we come to the question of the number of options available. We will not be able to analyze them one by one in this article, but we can give you a very simple step by step to guide you in your choice:
- Decide first what type of hosting you want. There are 4: shared server, in the cloud , VPS and dedicated.
- Shortens the list of top-rated companies in the industry, which are compatible with the CMS you are looking for.
- Compare resources, services and prices among the “finalists” of your selection.
What are the differences between CMS, WCM, ECM, DAM, and DXP?
The CMS is a system that covers several types of software, each one designed to meet different needs.
Therefore, we will show you below some of these subcategories and their differences.
WCM – Web Content Management
WCM is software used to create, manage, store and display content on web pages.
It has the ability to design and organize websites so that the contents are always up-to-date and easily accessible at any time.
In addition, it allows the control and preparation of content for publication, enabling evaluation and approval before its release. WCM also allows the automation of content for publication, generating better performance.
ECM – Enterprise Content Management
ECM is the technology behind the capture, management, preservation and distribution of content and documents related to business processes.
ECM tools and strategies allow you to structure the information of organizations during their existence. Among these tools are WCM, which we just saw, and DAM, which we will learn about next.
DAM – Digital Asset Management
DAM is a concept very similar to the previous one. The main difference is that, while an ECM works in general file management, a DAM has a more specialized approach and is mainly used in the management of rich media, such as videos , audios, images, among others.
Therefore, it is the best option if you need a solution that efficiently concentrates multimedia files.
DXP – Digital Experience Platform
With the growing number of customer access channels, creating integration strategies between them to improve the shopping experience is no longer an option.
The DXP system makes this a reality and allows you to experience the same feeling at any point of interaction with the company, which reinforces the brand identity.
We are talking about a platform designed to create and offer integrated and optimized user experiences. This should happen across channels and always take into account not only customer preferences but the entire customer lifecycle as well.
What are the best CMS on the market?
Now that you know what a content management system is, we are going to show you what are the main options on the market.
As already said, let’s start with our recommendation, WordPress:
WordPress is the most widely used CMS platform in the world. But that’s not why we like it so much. For starters, this is a free option, used for blogs, online stores, and many other projects.
There are several additional resources, such as plugins and templates so that users can customize the solution according to their needs and business strategies.
One of the great advantages of WordPress is its active community. There are thousands of programmers who have the knowledge to keep the system up to date and constantly perfect it.
Despite this, never stop paying attention to safety. As it is an open source solution, malicious people can look for loopholes in the system to attack confidential information. We recommend that you have extra resources to guarantee your safety.
Another great CMS option is Joomla , used by large companies and brands. Among them is the acclaimed Harvard University in the United States.
Like WordPress, it is a free PHP- based system that has numerous additional features.
Although the community and support are not as expressive as in the previous case, Joomla is a solid and reliable alternative.
He is the one chosen by the United States government. That’s right, the US government chose Drupal as its CMS to manage content. The platform works in modules that interact with each other, which allows a high customization power of the system.
One of the advantages of WordPress (a large community of programmers with knowledge of the system) also applies with Drupal.
Anyone thinking of creating simple pages and looking for high-speed loading should consider TextPattern as one of the top choices.
It is not as good as the options shown above in the question of the variety of ready-made templates, but it has several additional resources available.
Finally, we cannot forget Radiant, a Ruby-based content and license management system that is more suitable for small projects.
It has its own language, very close to HTML and offers good options for plugins.
Why should companies adopt a CMS?
The virtual environment is becoming more competitive among companies.
The entrepreneurs and those responsible organizations should always look for new ways to improve the user experience on their websites and provide new resources , maintaining good management of actions.
These goals are more easily achieved if we use a CMS. There are several options on the market and it is very important to understand that your choice cannot be made in any way. The great challenge for companies is to align the need with the available resources.
In marketing there are no platforms for general use, all the tools are always based on the specific demands of a company to serve its audience and offer the appropriate solutions.
Therefore it is crucial to choose the CMS with the most suitable features for your business.
So now that you know what a CMS is, you know its features and applications, how about learning more?