According to a study published in 2016, each person on average uses about 27 Apps, a figure that has not changed since 2012.
Surely you have wondered, how many Apps should I have on my phone? Having very few can make me feel that I am not taking advantage of it to its full potential, and having many will make me feel that some will be just distracting or that they will generate great dependency. So what is the ideal number?
In the Google and Apple stores there are more than 1.5 million Apps in each one. Some 400,000 have never been downloaded, and of those that are downloaded, 30 percent are used only the first day, 10 percent are still used after the first week, and only 3 percent are still used after the month. of your download. There is a great temptation to download and try Apps, which means that 169 have already been downloaded more than 100 million times, and 2,390 have been downloaded more than 10 million times. Therefore, the first consideration is that if we do not plan what we are going to use an App for, it is most likely that we will not use it at all. Downloading applications to test them is a good hobby for the interested party, but it has no limits if you do not put them yourself.
An App must be something of frequent use if we consider having it on the phone. My recommendation is that if it is not going to be used at least weekly, it will most likely not be used and it will swell the list of Apps that cause confusion on the screens of our phones. This, without counting the number of notifications that can be received and that start to generate anxiety for wanting to be aware and in control of everything.
According to a study published by Nielsen in 2016, each person on average uses about 27 Apps, a figure that has not changed since 2012. It seems that in the midst of everything, the user does end up regulating the number of Apps they have on their cell phone. One consequence of this is the enormous competition it generates in the companies that produce them to be downloaded and used. The most common tend to be Chats, such as WhatsApp, Telegram, Snapchat, Line, Hangouts, and others that are becoming more and more comprehensive including voice and video communication. Then there are Social Networks, which prevent that feeling of “feeling isolated” is generated in users, who to avoid being left out of the cell phone have incorporated chat functions and try to become more and more useful.
Then there are the work and productivity Apps, where we find, for example, not only Office or similar, but also those for banks, information storage, document management, and the owners of each company such as SAP, VPNs, SuccessFactors, and the like. There are recreational ones, such as music and video, which are increasingly useful. There are informational ones like Flipboard, Feedly, Quora and Pocket, to name a few, or other blog and book readers, that bring relevant news to users. There are those for learning and MOOCs such as Cousersa or Miríada X, among others. There are also health aids such as sports or food monitoring, and in some cases they are connected to sensors. There are the inevitable games and entertainment Apps, those for travel, maps, editors and photo managers that are becoming more and more important. And we could continue counting Apps where practically every company has its own, and add those of security and privacy.
Nomophobia is defined as the fear of finding oneself without a cell phone (from English: No-mo-pho-bia: “No Mobile Phone Phobia”). There are societies in which up to 66 percent of the population suffers from some level of this phobia, and on the other hand, it has been measured that on average the smartphone user checks their screen 150 times a day. Given the growing generation of information and the push of many companies to have their App on our cell phone, the user must be selective and maintain that balance between not having so many Apps, such that they generate distraction or confusion, and having enough that allow them take advantage of the maximum potential of the equipment that they carry in their hands.