The best Tips for Copywirters
Access to the Internet, whether through fiber optic / ADSL or 3G / 4G, has been consolidated as a basic means for private users and companies, where they can find information of all kinds and have a large number of services available for the day a day: the Internet is a place to learn, learn and be entertained.
With the massification of Internet access (the “world wide web”), companies began to emphasize the development of web pages for the dissemination of corporate information, business philosophy and commercialized products. And individuals also had the opportunity to launch their own “personal web pages” through hostings such as the popular “GeoCities”, launched in 1994 and extinguished in 2009: this was a popular free service in which the user could upload the pages websites designed with popular programs such as Macromedia Dreamweaver.
Blogs, a characteristic content dissemination format, are simple to handle, in addition to benefiting the user by allowing online editing of the text, as well as hosting image and video content on the blog itself. The online edition of the entries is a clear advantage over the traditional web page format, since the editing tools are available in the blog’s own web access: the blog owner will be able to create or edit the content from any device with access to Internet, be it a PC, tablet or a Smartphone.
But today I want to bring you this Anglo-Saxon concept a little more, and reveal the best tips on this persuasive writing technique .
Online businesses have one goal: to sell . And to achieve it, we can have a well-positioned website, an attractive design and a powerful brand image. True, all of these aspects contribute to the cause.
But if we do not have texts that sell, we will not sell, and a copywrite has to know how to sell, it is something basic.
Our blog is the showcase to reach our target audience. To the ideal client. And the posts we write should connect directly with your needs . The user must find in our texts the solutions to the problems they encounter.
And how will we be able to seduce him?
Through the words. Writing epic blog posts, those that are exponentially shared on social media, will also increase our audience. We will reach more people through copywriting.
But to achieve this, we must write texts that seduce, that are attractive to our readers . And of course, these texts must be read. Because if something is scarce on the internet, it is precisely the habit of reading.
Here it is no longer valid to write a text as if we were writing an essay at university. The structure of introduction, middle and end does not make sense in the online environment. The Internet has its own rules. And you must know them to get the most out of your blog entries.
Let’s see what the best copywriting techniques so that our texts are read, create a good impact on our readers, and are shared on social networks.
1 Be direct, cut to the chase, be a copywriter who doesn’t beat around the bush
On the internet, users do not read. They scan. And if they find something that interests them, then they stop and read more calmly.
For this reason, you have no time to waste. If you want your articles to be read, be concise, get to the point. Do not overload your texts with content that does not add value and be useful at all times. Leave literature to write a novel.
- Use short paragraphs
- Structure the content
- Use the bullets to be clearer
- Highlight essential parts of content
2 use a conversational tone
Imagine that you are writing for a friend of yours. That you are telling him everything you know about a topic to help him understand it.
- Would you tell him about yourself?
- Would you use very technical words?
- Would you use very long sentences?
I’m sure the answer to these questions is always the same: no. When writing on your blog, use a close tone. Speak directly to someone, to that person who is reading you. He is the most important, and you are telling him something that interests him.
3 remember the inverted pyramid
The inverted pyramid is the name given to the way of structuring a newspaper article and written by a good copywriter:
- Shocking headline that provides information
- Entradilla with the most relevant content of the news
- Development of information that complements the news
- Context and additional information
If you keep this structure in mind in your articles, you will ensure that someone who does not read your entire article has seen, at least, the most important thing. This structuring is also a way of capturing attention, since from the beginning we say what we are going to talk about, and if the content is relevant to the user, we make sure that they will continue reading .
4 The holder must attract attention
Did you know that according to some statistics only 20% read the text after reading the headline?
One of the most essential copywriting techniques is based on spending all the time necessary to find a perfect headline for each post . Those few words are going to get the user to click, and start reading.
The title should attract attention but not at any price: it must contain real information about the content. To engage your reader, keep these tips in mind:
- Ask questions that you will later answer in the text
- Go ahead and offer the solution
- Play with irony
- Don’t use more than 10 words
- List a list
5 write at least 800 words
Much has been written about the ideal length for a blog entry, and many copywriters have given their opinion on it. The truth is that a text must contain useful, relevant and valuable information, and for this there is no ideal extension. However, Google likes meaty and long texts. So my recommendation is that you try to write at least 800 words in your articles.
With this I am not telling you to lengthen the text to get to that figure. If you’ve written a post with 650 words that you think is complete, don’t just spread it out.
Because you will add superfluous content that will work against you. Explain what you want to have with the exact words, no more, no less. And if you see that you extend a lot, take out the scissors and cut out text in the editing phase.
6 bet on verbs
It is proven that a text containing action verbs encourages action. A very common mistake in many texts is to fill it with adjectives: wonderful, fantastic, unique, powerful, irresistible …
A good copywrite uses verbs in your posts, and also in your headlines to call for action.
- Our new photography course is the most complete on the market.
- With this course you will learn photography techniques from the first lesson.
You see the difference?
The power of a single action verb is more impressive than that of two adjectives in the same sentence. The more adjectives you use, the more it will appear that you are adorning the text.
7 Be social
I have told you at the beginning. If an article creates an impact on the reader, it will be shared on social networks . You should facilitate this task by including social media buttons at the end of your texts. Make it easy for the user. And don’t forget to have the comments section enabled and to encourage the reader to leave their opinion.
- You have written your article.
- You have reviewed it.
- You have cut it if necessary.
- You’ve spent a long time thinking about the best possible headline …
- And finally you publish it.
But not only these seven points fit, to be a good copywriter, but you must also use one of the most important copywriting techniques that exist, the so-called optimized texts for search engines.